The political campaign of 2009 legislative elections in Argentina left communication activities for all tastes. Many lack of ideas, candidate testimonials, spots aggressive political dancing, little debate and candidates who flashes on television.
five Here we show highlights of the political campaign of the last legislative elections in Argentina. Political marketing MOST Ró serious errors in the transmission of messages in the management of mass media and how to safeguard the image of a candidate.
These communication specifically highlights for bad taste or lack of courage, beyond that some could be effective. What advisers should consider the communication of the candidates is whether this is all they have to say politicians now. They certainly answer: "is what people want." Again, the theory becomes "the chicken or the egg." The same happens when we see television channels broadcast only deal with programs that alienate people and cultivate only the "show" as entertainment, the "bread and circuses" for the people, which of course I mean ignorant and foolish . It seems that the media advisers of politicians have several common points with television producers.
1 - Francisco de Narváez "slap" to the electorate.
It was certainly a strong spot sought the reaction of citizens to "change" the political course in the province of Buenos Aires. This notice of Union-Pro differed with respect to the above in which the candidates could see Narvaez, Macri and Michetti speaking directly to citizens. The spot of slaps "attempted to chart the successive blows by the people from different governments over recent years although the latter manages to dodge the blow young, indicating learning of the abuse. The spot gave a lot to talk r for their aggressiveness and was one of the most impacted (with more rejection than support) in society. It also illustrates how politicians are quite naive in accepting the recommendations of its advertisers and confidence in how extreme they may touch the edge of misfortune.
curiously The spot is very similar to the Independent Film Festival Buenos Aires (BAFICI) 2008:
2 - Shame Ibarra.
The street course that made the candidate for deputy for the City of Buenos Aires, Anibal Ibarra, ended in embarrassment ever seen in recent times. On the campaign, the most important journalistic news Argentina invited several candidates to "go out" to meet people and see the reaction I had with each community. The feeling with the people sent to millions of television undoubtedly sell very well. This same thought Aníbal Ibarra and his advisers in communication, being invited to walk the streets of Buenos Aires, Tuvia me were Jor idea that "build a scene" with supporters or people paid to demonstrate As they love. But it was discovered and the result was a blow that virtually ended the political life of Ibarra.
3 - eggs Judge.
One of the "color notes" campaign was provided by Luis Juez, congressional candidate for the province of Cordoba, who had the idea to sell eggs to finance ass and show that he had the "guts" to win, or as he said his motto: "eggs change course. " The campaign "Balls to change history" intended to generate a funding modality selling a dozen eggs for five pesos. Another undignified images gave us the 2009 election campaign.
4 - De Narváez dancing by one vote.
Television remains the space chosen by politicians to show the way it is, even if he is mocking his image. Following the motto "no bad press" and in order to project its image to the youngest voters, Narvaez was presented and n the TV with the largest television audience of Argentina. In the "Big Brother in Law" of imitators caricatured Showmatch several candidates with weak scripts and a few ideas, but when the characters and bored, opened the "right of reply" in which candidates were invited to "originals." Narvaez opened the space with a reggaeton choreography and dancing with her impersonator, a situation that was ever the frivolity of politics and the despair of his actors for a minute of air to appear before an electorate undecided, uneducated and politically disinterested. In the absence of a debate of ideas and seriousness, the electorate was fed with dancing, laughter and lots of shame, or lack thereof.
5 - A lack of candidates, Spots Testimonials .
This election campaign was tainted by a feature that made it unique: The candidacy of politicians who would not assume office. The Government, through the Front for Victory, led the list as candidates for national deputies to several members who were serving or government executive positions and that did not hide their true intentions: the deputies not to assume as once have voted. He was one of the biggest criticisms of the entire arch opponent to the case titled "candidates testimonial "because it would never come to occupy such positions in parliament. Instead of denying or discouraging this accusation, her publicist, the experienced Braga Menéndez, launched a series of television spots that helped to worsen the scene and, ironically, reinforced the concept of "testimonial." The messages were ads featuring merchants, grandparents, workers, ultimately, by the citizens themselves, but never appeared candidates who had to vote. The absence of images transformed these television ads real "testimonials spots" that did more than energize the critical discourse of the opposition. Spot
Alberto
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