's often associated with a political communication strategy design a stunning logo, write an attractive campaign slogan and develop a political spot or a catchy jingle. But these are only tools that will help us to forward the ballot to the citizens.
The strategy is part of a pre-defined tactics that will be implemented in the Communication Plan of the political leader. This is an inductive process in which the politician, with his team of advisers, should define the purpose of his political project. To do so, address the question: What want to communicate?
The answer to this question is crucial to define the way in which he will direct a communication plan. It sometimes happens that the politician has defined his project, but do not know which way to communicate. It is responsible for consulting with specialists in different areas such as media consultants, journalists and communication specialists to help spread the mass media management or activity carried on.
Makers press companies, agencies and politicians also are responsible for overcoming internal barriers to achieve the means for a statement an activity or new content becomes publishable. Then typically collect-a-trophy as the news media came in a sampler where you can see how many times I made notes on the radio, on TV or how many press releases were processed in news articles.
The information is at:
Political => Media => Citizen
However, the emergence of Internet together to the so-called Social Media Web 2.0 able to break that pattern.
media change, customs also
Blogs were the first tool that transforms reality by generating a new procedure in obtaining the information from journalists. Today, many journalists use blogs as sources of specialized information to develop subsequent articles published in the newspaper. On several occasions, to manage data and information specific and targeted bloggers manage to get deeper into niche topics. In this way, often with the latest information and maintain a key role to provide relevant data and information.
Similarly, many companies are able to see the bloggers on new products coming to market today is that companies, whose main interest is to know that people think (as consumers) on his various articles, and competition- require the information it obtains a blog through the comments and criticisms postit or negative-of the followers of these spaces.
What does this mean? What people are providing valuable information about tastes, habits, behavior and opinions as never before had.
companies understand how to capitalize on this situation.
POLITICAL STRATEGY AND MANAGEMENT
Political leaders must do the same: using the Internet as a political tool.
As a means in itself, the Internet provides a range of possibilities to get in touch with citizens to communicate their message to spread its management, etc. But of no use if it develops a strategy for online communication accompanying or coupling to the General Plan Communication, if you have one.
The aim of articulating the comuncación online to offline, is that they are not unrelated to each other and that can achieve the same message to deliver consistently. Yet here is when it happens the first uncertainty: How online communication work?
Any politician can have a personal web page just as anyone can issue a press release. The difference in the success will be that, beyond issuing a press release, which means to send the material will be of interest to lift the information and then disseminate it.
With political communication on the internet it is the same, we can not be happy to upload a web page and see what happens. Must be maintained, administered through the continual introduction of new content and responding to feedback from Social Media.
Through Management is achieved the success of e-marketing as only managing political discussions of Web 2.0 is done to measure the number of followers, increase user traffic, increase subscriptions to the e-mail campaigns, marketing and distributing amplify content on other sites.
CENTRALIZED INTERNET COMMUNICATION
The Social Web tools are changing the way people behave. A clear example is the emergence of Google Reader, a tool that, through feeds online media, we can subscribe to the news that most interest us for us to go directly without having to search. The Users no longer look for the news but they seek to users.
The emergence of the Internet in conjunction with the emergence of Social Media (Web 2.0) manage to break the scheme Political => Media => Citizen . Or at least, what should I do if the tools are used in the right way.
If you think about beginning to communicate through an Internet strategy will be convenient to centralize our work on the website. The aim is to cause or force them to be the media who are interested in seeking political information for it (through their media advisers) do not have to go knocking on the door to the media. Why go to the media when they can come to me?
The idea is interesting to analyze, but not with this approach is to abandon the work of the press, on the contrary it is intended that the two formats are complementary. Just as journalists navigate the Web researching blogs to develop their content in the media, the chances of lifting information from a politician will be greater if you have a site with information updated on an ongoing basis, if you have newsworthy content, statements on issues agenda, positioning on last-minute events, etc.
This also earns direct contact with citizens no longer have to access the media for information about the politician, but he can do by itself. Following this concept would work the information at:
and Consulting in "Political Marketing should pay more attention to be efficient and not so much to be effective, it is not the same. Being efficient can reach the result no matter what. On the contrary, be efficient demand another kind of concern; of achieving the same result (the purpose of communicating) but using the best means to do so. The difference is in how, not what (communicate).
For this reason many politicians are on the Internet and social networks, but without asking why they are or how much they want to be.
Start thinking on the Internet and Social Media as political tools means rethinking some questions in reference to General Communication Plan of the political leader (again, if you have one).
