phrase "wallet killing machine" is owned by Carlos Fara political consultant, a specialist in electoral analysis, who a few days after the last legislative elections responses raised the defeat of the national ruling party in the province of Buenos Aires to several leaders the Justice Party.
The reference is to direct investment made by the winner of this election, Francisco de Narvaez, in his campaign. To make an illustrative description Fara said: "In traditional politics, the unit is in charge, I have the player to solve. In politics it represents Narvaez, money flows are modest in parts of the old unit, but basically no money is used differently, with professionalism, inquiring into society in a comprehensive manner, planning, understanding what people are saying through surveys and acting accordingly. "
What happened in the 2007 elections?
Cases like that of Francisco de Narváez can be interesting if you look resources (financial and human) put into action when working on the assembly of a marketing and communications, whether the Web or elsewhere. Narvaez, a millionaire businessman-turned-politician, has a powerful bank account clearly made available to the campaign, beyond the accusations of his rival of violating the Electoral Act which determines limits of private entities (whatever) that contribute to a campaign.
electoral On his way to be governor of the province of Buenos Aires in 2007 also surprised with some tactical moves that showed at the forefront of digital campaigns and political advertising on the streets of Second Life. However, with low insertion has this 3D virtual world in Argentina, it was clearly a media play out in the media for more than a strategy to win votes segmented youth. The reality is that Second Life in Latin America still is not among the sailors' preferences when looking for entertainment and leisure Internet. This kind of tactics are effective only for positioning and getting the media to "speak of one."
That
great investment strategy and advertising did not accomplish their tasks and the election results were conclusive: only won 15% of the votes being relegated to third place (which any pollster expected), behind Margarita Stolbizer and Daniel Scioli.
If two years ago ordered the same resources without obtaining the expected results, what was The difference this time? Returning to the sentence of Carlos Fara, "wallet killing machine", why he did in 2007? The reality was that nobody knew Narvaez, for more money than had ever reached the position in the minds of the electorate.
On the other hand, if the national ruling party (Kirchner-Scioli) through the allocation of resources earmarked for social programs, public works and appliances could capitalize on the vote in 2007 and this year again to resort to these actions clientelistic " why not hit him this time?
cycle Will the ruling in the province of Buenos Aires was already finished before the election?
Is that kills your wallet? Or simply help to finish down cycles when you are short time to live? In short, beyond the advertising and marketing activities, people end up wasting rewarding or who want.
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