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Political Web 2.0 in The Citizen 2.0

After

Sunday's legislative elections on June 28 can perform an analysis of how the Web was used 2.0 in candidate campaigns. Each sought fo rm be online and so worked on different areas of e-Marketing Political tr tying to win land within the Network

While the Web is currently for now far from being a real area of \u200b\u200binfluence, the main aim of candidates and political parties was installed in the collective unconscious of the Web 2.0. They used their tools to establish and to demarcate its space, reinforcing its image and make known their letters in an Internet that will much more decisive role in the coming years.

It was found that some have participated more actively in the Web 2.0 than others, and there are candidates who undoubtedly knew how to work more effectively. These are all cases can be taken as examples and future research to learn about the Internet but lso t to build effective strategies in the future. Looking at what you are doing is important to resolve the coming electoral battles and achieving the best results in getting the message to the community.

Facebook and AdWords were the sites chosen by politicians mostly complemented with others such as You Tube for certain occasions. However, the rising star seems to be Twitter in recent months had an exponential growth for political use and is the tool that seems to excite more political environment for ease of publication through any mobile device. Er Twitt was also a tool used and even in some cases brought headaches as happened to the people of Macri suffered apocryphal account creation.

Francisco Narvaez

digital equipment Francisco de Narváez has launched sites that had a strong first impact on society due to strong media campaign but remained only that. The clearest example was that of the Security Map , with which claimed that citizens ma RCAR and denounce the most insecure geographical areas of the province of Buenos Aires. But the results were not expected because the joke I was given false allegations that eventually undermine the project of EU candidate-Pro. Paradoxically, the evidence in the Security Map were not safe.

for Facebook Also there was a very intense activity of the candidate of the Pro who reported daily developments arising from his action campaign and the different places I visited on the route through the province of Buenos Aires. De Narvaez was one of the first politicians in Argentina to generate a constant activity through their Facebook account to contact citizenship, however sometimes note too that this is an account managed by a team of press and not by the policy itself. This is perfectly understandable, but it would be Interestingly, each political both matter who interact directly with citizens to dialogue face to face with people.

Margarita Stolbizer

The candidate for deputy for the province of Buenos Aires by the Ac Civic and Social uerdo was active and demonstrated it through their Facebook and Twitter accounts that did not stop updating. Every day you could find the place you visited in the province or group of citizens who gathered to tell their proposals.

However the most interesting Web Stolbizer campaign was the work of e-mail marketing that carried out their digital equipment. In this regard it was observed actions mail to convene tax tables can help to count the votes. This call is complemented very well from the website of the candidate and from his Facebook group, while sites from the Civic Coalition and Civic and Social Agreement.

The e-mail campaign marketing show also delved into the proposals, something that was discussed very little in this election. The mail suggested a list of areas relating to insecurity, political, educational, health, environmental policy, political transparency, inter alia, that the "clicking" on the link remitted directly to the website where, in addition to reading the proposals, it was observed to Margarita explained each proposal through a video that reinforced the message. A success of his campaign web.

addition, the election day could follow the election live from the bunker ACYS. From its website inviting citizens to follow the minute the election with Elisa Carrio, Gerardo Morales, Alfonso Prat Gay, Ricardo Gil Lavedra, Margarita Stolbizer and Ricardo Alfonsin.

Carlos Heller

Kirchnerism The candidate for the city of Buenos Aires chose to centralize their online strategy in Google adwords advertising. The campaign schedule on line really stood out in various portals, web and digital media to reach saturate at times. Heller was everywhere. He also took time to work intensively with regular updates on Twitter, saying that it was doing the candidate at that time.

Martin Sabatella

Martin Sabatella candidate faced a hard choice but threw public knowledge of achieving fourth place in elections. With own party structure under the name New Meeting armed action in the Web-based pattern online, but without the intensity of Carlos Heller. Some of his co-list, such as Jorge Ceballos, held a small campaign e-mail marketing that referred directly to their personal Web. Martin Sabatella also had an intense activity in the Facebook group, but unfortunately was devoted to using space as a mere press office in which news stories were published that made him the leader of another meeting.