Some government agencies appear to be waking up a little and began to incorporate Web 2.0 tools as an active part of your style communication.
The road is one: we have to start thinking about 2.0 Governmental Organizations in order to show the steps that they can be fed back through feedback from people.
Hence, several questions arise: How
- communicate over the Internet from Web 2.0? Do
- agencies government can use the strategies of Politics 2.0?
- Does political marketing on the Internet is only for election campaigns? Or it can also be used to communicate in government?
although in each case must be analyzed strategically for what purposes should be applied every Web 2.0 tool, it is undeniable that government agencies must adapt to change and adopt new channels of communication paradigm. If government entities not directly involved where the conversation tends to generate a "bubble" in which are outside of what is spoken. And being out of touch with the people find it very difficult to generate a government message that the community interest, but also leave little ability to react when the receivers do not interpret the statements of agencies.
The reality is that the conversation is beginning to move into other areas. On the internet is giving a conversation which government agencies can not be unaware. It is therefore important that government and its authorities realize the benefits of be in the Web 2.0 is more than its possible risks.
Some cases in Argentina
few months ago we made a post in which he showed the work that developed the National Office of Information Technology , the governing body in respect of employment of computer technologies and Public Administration it depends on the Secretariat of Public Management . ONTI assists the Secretariat in formulating policies and implementing software development process and technological innovation for the transformation and modernization. If there an agency should take the first step in implementation of web tools this was precisely the task of opening the picture. Actually went further and very well complemented various tools: Blog, Flickr, YouTube and Twitter .
SEDRONAR
www.youtube.com / user / SEDRONAR
http://twitter.com/SEDRONAR
But there are other bodies government dare to be 2.0 and began to implement the tools from the Government Management. One is the Secretariat Programming for the Prevention of Drug Abuse and Drug Trafficking . The agency responsible for coordinating national policies to combat drugs and drug abuse recently launched its channel on YouTube . But that was not unique as the Coordination of Institutional Communication of the Anti-Drug Secretariat continue to bet on new social networks as a tool to reach a wider audience. That amounted to a photo in Picasa space and recently added an account called micro-blogging system Twitter, space that was built thinking in providing a strategic ally reporters want to be permanently informed about the official activities of the SEDRONAR. INTI
www.youtube.com / user / canalinti
http://es-la.facebook.com/people/Inti- Prensa/100000376399767
The National Institute of Industrial Technology launched its YouTube channel can already be viewed from a few weeks ago and on which you can see a number of videos grouped according to different themes. There you can appreciate the wide range of topics that the institution is involved.
INTI's proposal marks a beginning more interesting with respect to the natural incorporation government agencies will face in communication 2.0. The work has developed into the future will be important in terms of communication strategies and institutions must create new spaces of interaction with the public to avoid isolation.
In the communication process there is a back and forth between sender and receiver than with traditional channels is interrupted without getting real feedback from people. The Web 2.0 tools just help to generate such paths Return to hear what people have to say about management of a public body. This seems to have thought about that show INTI take this big step as a proposal to create "a new form of dialogue about the technology as a tool for social inclusion."
INTI channel on YouTube is www.youtube.com / canalinti and through the space agency will seek to "explore the interactive possibilities offered by alternative media, where the essential is the creation of a space where everyone can participate and build together. "
Additionally, the press sector INTI started using an account on Facebook to generate another link with the people and the journalists who will have access to updates so cool getting new information from the Institute.
MINISTRY OF LABOUR
www.youtube.com / MoT
http://twitter.com/mintrabajo
is the only Ministry of Argentina, which incorporated the tools of Web 2.0. The Ministry of Labour, Employment and Social Security of the Nation has a channel on You Tube and Facebook accounts , Sonic and Twitter. Although the channels are open, and this is already a major step forward spaces left to view very precarious in terms of design templates and site management by demonstrating that much remains to be working. It can be seen perfectly in the You Tube channel that only has two videos uploaded, a few subscribers and expressed little concern for the space in which we see that the last entry in the channel responsible for maintaining data from a month ago. The channel was launched in July 2009, which already takes several months and has a significant neglect in maintenance, which is totally contrary to what made the INTI where there is constant movement.
All these channels should work in Red, and as such, that is known about the activity of government agencies is necessary MANAGEMENT , this means that you must open spaces with real interest to work on them. Do the spaces left by issuing press newsletters for months and left to report? No.
Today YouTube channel of the Ministry of Labour is a dead channel. No management and therefore there is no activity on the space, not create contacts, subscriptions, or new content is uploaded. You only need to see some numbers:
Web 2.0 with social networking, interactive spaces and philosophy participatory is changing attitudes, customs and habits of people. The transformation is also taking place in a qualitative and quantitative level: clearly the exponential growth of exchange of experiences among people connected as well as increasing the number of people who connect through social networks.
As people change their habits, government agencies and institutions must adapt to "new ways" to not lose touch with reality that seems to go another way, one in which public participation will be essential to understand the Management and Organizational Management.
Related Posts: Government agencies
2.0: http://tiny.cc/V2gMY
Governmental enter the Web 2.0: : http://tiny.cc/Ns8Ee
