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Twitter in Politics: tweets styles

Tool The bird is usually one of exceptional use for politicians and officials who want to make known their management, comment on current issues, turn his political thinking, to share things with people, among others. The truth is that few political leaders before opening his account at Twitter stop to think what will communicate there in that space and How will. O When twitter: they will often, regularly ... and this immediately leads us to consider, or otherwise, who is the other side to receive our tweetts; to our fans.

Some politicians do not realize how heavy it can render times - especially in campaign-the "want to publish it." This causes an adverse outcome to that intended originally to open an account at Twitter, who let him continue because they tolerate his inconsequential tweetts have nothing original to say.

Guidelines communication via Twitter

Politicians increasingly encourage the Twitter and even sometimes get neck-deep in arguments or fights with his opponents, falling in disqualification and up insult to his critics, or ridicule for fighting with everyone. This will encourage many times to say that Twitter does not dare to say in public and having no scheduled or intended to be done with that tool of communication, they fall into a few happy places. You could say that Twitter is the perfect tool to fit the personality of who handles it. If you look carefully some accounts of different policy can be determined that send part of his personality on Twitter as it is feasible to assess aspects of their mettle in the style of your tweets.

sometimes not measured or evaluated what could be the consequences of its 140 characters, converted to date in a real source of information for mass media at the time of raising public statements and make other way more "popular" as television or newspapers online. And what is also interesting to notice is that all these statements coming up in Twitter are indexed by search engines Google, with some tweets which can be placed online.

These issues are important to try to generate strategies that we open channels on the Internet, are social networks, audiovisual spaces, blogs, etc. Channel pattern is part of the work that makes better use of each space but based revenues is used to make medium and long term in terms of positioning on the internet and display that we intend to achieve.

But back to Twitter to see what the "style tweets" that are typically found on the web by politicians.

The Tribune style Tweet Policy

course Twitter is a tool for greater customization and therefore, if fully built by a politician, often conforms to the personality of it. This is how it is very useful for political chicanery, statements spicy, irony and an exchange of ideas unfriendly or aggressive tone.

Taking this posture of "political grandstanding" has as main drawback the power of reaction. That is, we must be willing to return the chicane, which is easy for the politician who handles your account personally, but not for those whose account is managed by advisers or technical equipment. Be prepared to know what and how to respond, but also with whom I will keep these virulent exchanges of opinion, because it is not the same as a minister to discuss with a benchmark opponent with each city or sympathetic opposition to it across online.

thing to note is that also runs the risk of permanent disqualification and that the braid with another politician in these ways show us the same way that a TV program or other setting. People are a little tired of this, because you can fight a bit somewhere, but you can not fight all the time everywhere.

Another detail to consider when twitter is the most important to my consideration, is that there are discussions that are background and are very difficult to carry out from this space . Mainly because Twitter, for its limitation to 140 characters, precludes a serious basis. When you start a discussion without attacks, but strong in the exchange of views and visions, usually ends up falling in aggression and the disqualification. Why does this happen? Often because of the same partners, but sometimes it is the tool, the Twitter platform, which does not allow more widespread to achieve a lift of speech is being taken forward. Then completed in the simplification of issues that require a deep analysis of at least an argument that includes an observation of greater richness and nuance. In an effort to win the argument is rounded, and so easy to fall into a reductionism that takes the blame, accusation and aggression toward the partner.

One of the most important political figures in Argentina fell in love with Twitter is the Chief of Staff's Office, Anibal Fernandez, who is one of the clear examples of "tribunero style."

eavesdropping on the Government of the City:

must understand that there will responses of both politicians and other people.

The same Anibal Fernandez got into a discussion that was hard to aggressive tones with journalist Alfredo Leuco. The insults continued for a while until completion in the ridiculous when it emerged that it was a twitterer posing for Leuco.

For this reason, if we adopt this Twit style, is also important to choose with whom let's keep our debates than 140 characters.
An official who fights with any "ordinary citizen" remains the best image and sometimes it's best not to respond to increpancias not to get to that point. For it is important to select who I'm going to "fight" and, of course, concerned confirm that person.

The style Tweet Home

not is that it's something bad or anything like it. However there is a fine line between having political issues facing the management and reporting for all his followers pebete that ate bologna for lunch during the session.

home style refers to reveal secrets of their personal lives and has ensured its success among those fans who want to see the side "more human "politician to speak in a vulgar. I mean, this is the aspect of" naive " or most banal of our political leaders, to get into their lives to meet personal issues in their daily lives. is part of what I call the "backstage" of politics and that undoubtedly is very interesting but provided it is clear what the limits of that content being dumped into the canal.

But talk followed minutiae is not good and can produce adverse effects on our fans or other users. The politician must be aware that it is good to know something of his private life but also both. Sometimes phrases are usually armed twitter few happy moments for the rest of the citizens, when Francisco de Narvaez said, after the disqualification of Argentina's World Cup in South Africa, something like that had fallen an illusion but there was still the illusion of change the country ... or something similar. You can imagine the amount of abuse he received via Twitter.

think
Internet communication means advertise, organize, and then manage in terms strategy that was decided for each channel.


The Agenda and Tweet
Management Undoubtedly Twitter is a useful tool to communicate the political agenda and especially to be able to spread governance. Demonstrate the day-to-day management may be interesting for citizens might be interested in what we do is being done, however there is a risk that a versatile tool like Twitter is subject to a simple act of excluding the relationship permanent press with people.

These tweets are very effective when complemented by other actions such as'm just linking to documents, to pictures that illustrate what is being said, notes and articles, videos, etc.. So when driving a twitter account in this regard is important that EFET tweets illustrate the day's agenda and that it can be deduced from the information we went twittering.

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Internet Communication Policy Enriquez Ominami

Without the obligations of its rivals, Marco Enríquez Ominami had little to lose and everything to gain when it was launched as an alternative. At just 36 years old and having to build your application from scratch after detached from the coalition, Ominami seemed to have a difficult path to travel. In June 2009 formalized his resignation from the Socialist Party to stand as independent candidate and in just six months achieved a position as rarely seen in our region has achieved the 20.13% of the vote.

Marco's message throughout the campaign, both online offline as focused on the emotional values, short speeches and a strong ideology. In addition, Enriquez Ominami became a phenomenon that grew in a few months thanks to an aggressive campaign from a solid work on the Internet and social networking. His outsider status coupled with a fresh speech, his astonishing youth and courage to face and Frei Piñera created a beacon of hope for real change. So managed to capture votes from those disillusioned with the coalition and those who do not look kindly to assume a right-wing candidate.

www.marco2010.com














Marco was a candidate who understood perfectly the domain of audiovisual and knew that their opportunities to grow in such a short time they were given in the mobilization of the electorate. His self as a candidate was strengthened by its strong Internet campaign where it led to the recruitment of followers and fans with a large transmission power and enthusiasm. That's how your page and social networking became the main channels of contact and communication with supporters. Without local campaign, Marco revolutionized the way of working to convene their meetings Twitter and while the mass media were focused on Piñera and Frei, he used the Internet to gain distribution and presence to a much lower cost. The rebound effect was immediate: his presence and popularity grew both on the Internet that the mass media began to pay attention. Marco Enríquez Ominami

eventually finished third without being able to enter the second round, but was established as the political leader with the greatest in Latin America and a leading reference for our region. He set up his platform from the Web 2.0-and not as a fashion-electoral situation, understanding the new processes of communication as the basis of a political project: "governments will XXI Century and Internet-based products, e-citizenship, e-health, e-learning, e-agriculture (Quote of the same candidate in his column: http://www.fayerwayer.com/2009/11/columna- frame-enriquez-Ominami to-a-chile-2-0 / ). Facebook


Beyond its official space, Marco won the support of young people flooding the network through more than 200 groups with your name created entirely by users, something never seen before. With over 50 thousand supporters of independent candidate were distributed by different groups, the message frame grew exponentially and strongly rooted in the age groups more politicized and younger.

Being part of the Concertación, Mark launched his presidential bid over the internet by uploading a video to YouTube and Facebook publishing the news:



Curiosities:

• He said political agenda is not the same as citizens and that the parties are speaking of things that the people are not interested. The isolation is having leaders and political parties was what inspired the citizen candidacy Ominami.

• Ominami causes for Facebook, which are added daily hundreds or thousands of citizens, are more relevant than the "causes" of political parties.

• 2.0 political party: after the election, his political party created in conjunction with their supporters and opened channels for citizen participation in democratic election the party's name as well as encouraging the collaborative production of your logo.

Marco Enríquez Ominami understood that he was to participate regularly in these Web 2.0 tools. If it is not recommended a politician is permanently in social networks to not neglect the more relevant issues related to their position or function, is a very positive aspect not fully delegate the entire task and technical advisors regularly participate in social media. The proper balance between work managed by professionals and a candidate's personal involvement is what gave more freshness, more humanism and grabbed his followers who saw in the flesh and blood Ominami a real candidate and not stiff.

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Internet Communication Policy found in the Communicators Summit

Government Communication on the Internet - Web Policy

View more presentations from Web Policy Consulting. Political Web

had the opportunity to perform in the framework of the IX Iberoamerican Communicators Summit 2010 as part of the table entitled "Government in Internet Communication." There he presented a paper under the same name and pointing to the need to install strategically implement tools Social Web Communication Plans governments and government agencies. Communication and Political Marketing on the Internet were recurring themes throughout the event attended by professionals from all Latin America and Spain.

Web The Policy Paper: Communication
Internet policy to governments and government agencies.

Revolutionary change is given on the possibility and the fact (because really happening) that Social Media Web 2.0 is causing a change in the behavior of the citizenry. With the emergence of social media comes the need to implement new strategies for open communication, while scenarios that were not covered by traditional means.

The big question is then how to get involved in communication Internet from the emergence of new tools for social interaction and the exponential growth in the use of these new channels?

To answer this question is very important to analyze the communication strategy is the government agency in order to define the best way to attach an Internet communication plan that includes implementing Web 2.0 tools actively.

A Web Communications Strategic Plan should pay more attention to be efficient and not so much to be effective, it is not the same. Being efficient can reach the result no matter what. By contrast, demand otherwise be efficient of concern, that of achieving the same result (the purpose of communicating) but using the best means to do so. The difference is in the How, not What.

Is it possible to incorporate Web 2.0 tools to government agencies?
"Government agencies can use the strategies and tactics to communicate Politics 2.0?

Think the idea of \u200b\u200b"portal" in a much more extensive.

• What is the website of a Government Agency?
• Portal Is it just tradition?
• Or Government Portal can also be your profile on Facebook?
• Or your profile on Twitter?

These new channels are transformed in the portals of government agency and therefore its image in the community, able to develop a digital identity itself.

All channels are transformed into a Government Agency Portal.


Some conclusions:

WHAT TO DO
Adaptation to environment: As people change their habits, government agencies and institutions must adapt to "new forms" not to lose touch with reality that seems to go another way, one in which public participation will be essential to understand and Organizational Management.

Take an active role: The important thing is to go to places where people are already gathered, the circles where they interact: INTERNET AND SOCIAL MEDIA. Take an active role in the communication process and go to where the public without waiting for it to access the portal from the body.

FOR WHAT TO DO
Deepen Message: Interconnect portals agencies with thematic blogs, annexed sites, social networking subscription tools (RSS feeds, newsletters, etc.). with each other to enhance communication and message.

maximize the publicity of Management: Implementing Channels 2.0 through its Social Media allows fans, more interest, get management support and keep the community informed about the actions that are carried out in a quicker and more direct. The incorporation of these tools improves corporate image because it shows the intention of sharing information and part of its activities with the community and generate feedback and dialogue between the followers of the spaces. In this way, wide dissemination and gives greater exposure to the management of government or government agency .

WHY IS THAT SO
Because more and more users choose Internet as an information channel but also as a means of communication, social interaction and entertainment (infotainment: means to satisfy needs to inform and entertain while .)

how to do it
Professional: there should be advice and web communication to work professionally in a Communications Plan to follow a strategy that is carried out by experts communication and internet communication specialists. Often make the mistake of believing that Internet communication is something that can administer and manage any. This is how people drift in other kinds of responsibilities in the run-time and lack of self-, left him behind. Therefore the contents are not renewed, and the die channels. For this reason we must think about the resources (both financial and human) to be applied and are essential to develop a communication plan on the internet. Thus

posts generate more and the government agency gain greater visibility and Position Internet. That will give a Digital Identity and will have a strong internet presence .

To read the full paper press ac to .

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Internet Policy Development Policy

Communication Internet policy progressed largely through the active use of social media. Has led to the use of different tools like social networks, blogs, wikis complement the work conducted portals or web pages that are relegated in time if, as of today, do not have a way of networking through these instruments.

But the use of social networks should generate another framework much more active policy. One principle should be to generate initiatives on implementing web 2.0 tools to work for development.

For this reason it is necessary that the people involved in the development work involved in the world of politics 2.0 to create interactive spaces that help strengthen social work. The analysis of the potential or disadvantages that may have these tools in this field is still matter of debate. Especially since the use of social networking and other applications rely heavily on the Internet, the type of connectivity and accessibility to equipment. But starting with the development of programs for developing Web 2.0 means an important step in trying to ensure that advanced technologies will serve to narrow the gap in access to ICTs, rather than extending it further. Following

this thought, in recent years carried out a initiative called "Web 2.0 for development" (Web 2.0 for development) that focuses on how to use the participatory approach to relationship management and organizing strategies of networks between people or professionals interested in development work. In this context stakeholders can easily relate to each other, access information, produce and post content and redistribute writings of others.

generation digital inclusion programs
Social inclusion is also inclusion, because Social Media generate new forms of socialization that can not remain indifferent. The development of policy action plans to allow access to ICT is very important to avoid isolation of a technological nature of today but it will eventually turn into a social type.

The active incorporation of new trainers who can educate themselves on social networks and Web 2.0 enables then to move to those geographical locations where access is low and can transmit that knowledge. In turn, we must encourage the development through knowledge-sharing workshops for trainers and ICT trainers who live and work in an environment where bandwidth is limited.

The role they are beginning to have social networks in terms of participation of civil society provides a special challenge in terms of instruction and preparation of trainers who can pass that knowledge on to people.























Social networks not only encourage participation but who can give voice to people who do not have and for some reason were excluded, but also help develop new patterns of work and exchange of information. Access to their use is essential to avoid being relegated but also provides tools that, through this social interaction in the digital, they can assemble working groups to take forward actions in the territorial field. The aim is to amalgamate forces of nature and technology group achieved the social empowerment.

Development socail 2.0, online social policy, Internet policy development

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Internet Communication: the new political campaign web search

's often associated with a political communication strategy design a stunning logo, write an attractive campaign slogan and develop a political spot or a catchy jingle. But these are only tools that will help us to forward the ballot to the citizens.

The strategy is part of a pre-defined tactics that will be implemented in the Communication Plan of the political leader. This is an inductive process in which the politician, with his team of advisers, should define the purpose of his political project. To do so, address the question: What want to communicate?

The answer to this question is crucial to define the way in which he will direct a communication plan. It sometimes happens that the politician has defined his project, but do not know which way to communicate. It is responsible for consulting with specialists in different areas such as media consultants, journalists and communication specialists to help spread the mass media management or activity carried on.

Makers press companies, agencies and politicians also are responsible for overcoming internal barriers to achieve the means for a statement an activity or new content becomes publishable. Then typically collect-a-trophy as the news media came in a sampler where you can see how many times I made notes on the radio, on TV or how many press releases were processed in news articles.

The information is at:

Political => Media => Citizen

However, the emergence of Internet together to the so-called Social Media Web 2.0 able to break that pattern.

media change, customs also
Blogs were the first tool that transforms reality by generating a new procedure in obtaining the information from journalists. Today, many journalists use blogs as sources of specialized information to develop subsequent articles published in the newspaper. On several occasions, to manage data and information specific and targeted bloggers manage to get deeper into niche topics. In this way, often with the latest information and maintain a key role to provide relevant data and information.

Similarly, many companies are able to see the bloggers on new products coming to market today is that companies, whose main interest is to know that people think (as consumers) on his various articles, and competition- require the information it obtains a blog through the comments and criticisms postit or negative-of the followers of these spaces.

What does this mean? What people are providing valuable information about tastes, habits, behavior and opinions as never before had.

companies understand how to capitalize on this situation.

POLITICAL STRATEGY AND MANAGEMENT
Political leaders must do the same: using the Internet as a political tool.

As a means in itself, the Internet provides a range of possibilities to get in touch with citizens to communicate their message to spread its management, etc. But of no use if it develops a strategy for online communication accompanying or coupling to the General Plan Communication, if you have one.

The aim of articulating the comuncación online to offline, is that they are not unrelated to each other and that can achieve the same message to deliver consistently. Yet here is when it happens the first uncertainty: How online communication work?

Any politician can have a personal web page just as anyone can issue a press release. The difference in the success will be that, beyond issuing a press release, which means to send the material will be of interest to lift the information and then disseminate it.

With political communication on the internet it is the same, we can not be happy to upload a web page and see what happens. Must be maintained, administered through the continual introduction of new content and responding to feedback from Social Media.

Through Management is achieved the success of e-marketing as only managing political discussions of Web 2.0 is done to measure the number of followers, increase user traffic, increase subscriptions to the e-mail campaigns, marketing and distributing amplify content on other sites.

CENTRALIZED INTERNET COMMUNICATION
The Social Web tools are changing the way people behave. A clear example is the emergence of Google Reader, a tool that, through feeds online media, we can subscribe to the news that most interest us for us to go directly without having to search. The Users no longer look for the news but they seek to users.

The emergence of the Internet in conjunction with the emergence of Social Media (Web 2.0) manage to break the scheme Political => Media => Citizen . Or at least, what should I do if the tools are used in the right way.

If you think about beginning to communicate through an Internet strategy will be convenient to centralize our work on the website. The aim is to cause or force them to be the media who are interested in seeking political information for it (through their media advisers) do not have to go knocking on the door to the media. Why go to the media when they can come to me?

The idea is interesting to analyze, but not with this approach is to abandon the work of the press, on the contrary it is intended that the two formats are complementary. Just as journalists navigate the Web researching blogs to develop their content in the media, the chances of lifting information from a politician will be greater if you have a site with information updated on an ongoing basis, if you have newsworthy content, statements on issues agenda, positioning on last-minute events, etc.

This also earns direct contact with citizens no longer have to access the media for information about the politician, but he can do by itself. Following this concept would work the information at:

Citizen => Political => Citizen

and Consulting in "Political Marketing should pay more attention to be efficient and not so much to be effective, it is not the same. Being efficient can reach the result no matter what. On the contrary, be efficient demand another kind of concern; of achieving the same result (the purpose of communicating) but using the best means to do so. The difference is in how, not what (communicate).

For this reason many politicians are on the Internet and social networks, but without asking why they are or how much they want to be.

Start thinking on the Internet and Social Media as political tools means rethinking some questions in reference to General Communication Plan of the political leader (again, if you have one).

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in Chile, Part II: Frei

Former President of Chile, Eduardo Frei, was the best choice as presidential candidate by the coalition after a series of twists and turns in which Ricardo Lagos was appointed as José Miguel Insulza (OAS Secretary General) as the favorites to succeed Bachelet in front of the Palacio de la Moneda. Frei's appointment seemed to surprise everyone, including Marco Enríquez-Ominami, a young leader of the Socialist Party (within the structure of the Coalition) that wanted to run for an intern within the ruling party. When he refused to contest the nomination internal Concertación Enriquez-Ominami went to stand as independent, taking with him a large number of militants and leaders of importance.

But wear the Coalition had begun earlier, in October 2008 when they lost the municipal elections, which resulted in a blow to a presidential election year. But went on affirming the positive image maintained the President Michelle Bachelet.

As we have analyzed the case of Piñera, Frei's team has also worked effectively in a web campaign tracking and primarily to strengthen the image of the former president who, given that its two main Enriquez-Ominami rivals-and-Piñera, have the advantage of showing a change of air for the last few decades. He also played against his age, as the profile of its two direct competitors with more youthful image, thought otherwise impact on the youth of the Chilean electorate from the outset.

As expected, all three candidates worked very well the campaign website: full-time, managing the spaces, promoting civic participation and changing tactical operations along the different stages of the campaign. EDUARDO FREI

2010
Frei - The Coordination
www.efrei.cl
The Frei's campaign website has undergone modifications since its inception to date of the election. At first, when he began the long journey pre-election, image design worked for his campaign team had many similarities to the page of any American candidate.

Here we show the changes in style and web design Concertación candidate as the election campaign was developed:
























very radical changes in the visual communication of a candidate cause "noise" in the channels of communication. These "nuisances" in the communication process between political and threaten voters strongly against the message the candidate wants to convey to the voter.

But little by little his projection was getting a visual communication with its own identity, achieving distinction as a "brand" with a distinguished label rather than a foreign imitation. The achievements in this area must highlight undoubtedly, beyond that in this respect was much neglected in comparison with its competitors, and Enríquez-Ominami Piñera, who achieved a visual seal immediately hit on people since the beginning of the electoral dispute. In contrast, the repeated changes Frei hurt, beyond the excellent final results in the final design of your campaign website. It took them long to find a visual impact. Finally they found him, but perhaps later.

Looking at the final work can not but congratulate those who carried out the visual change. The development of a serious work in the graphic area and a stunning visual design, allowed him to develop a message of strength and support on your page using text boxes with many colorful backgrounds, which help solidify the texts that are within them. The use of strong tones in the logotype of Frei was one of the most effective and a radical change with respect to the candidate's name on your old page. We looked for a modern font, sans serif; strong cutting Capitalized allowed to have a deeper impact on the home page of your website. And for the auction was accentuated an exclamation mark turned out to be an image associated with widely used as a label for various communication vehicles throughout the campaign.

The simple keypad evoking the achievements of the Coalition over the years he ruled, the proposals for the next mandate and not much else, a space called "Manifesto" with phrases of self-motivation and encouragement, and a button "Download" in which users / voters had access to download information and any kind of proselytizing material to conduct their own campaigns and can carry the message to the street and the rest of the network. Always all with titles in capitals and colorful.

Facebook
www.facebook.com/efrei2010
Frei Group on Facebook

In Facebook campaign team of Eduardo Frei seems to have raised a working strategy to achieve the recruitment of sufficient support. While his fan page has more than 13 thousand fans, the group was not the case and just joined about 600 people. The contrast is greater when compared with the anti Frei created by the campaign team of his rival, Pinera, who created a space to attack the candidate of the coalition under the clever slogan "Frei No More" and earned the support of more than 78 thousand people.

Twitter twitter.com / equipofrei
twitter.com / noticiasfrei

Instead of having a unique profile, two spaces were managed with two separate accounts, one news of former president and one of his campaign team which reported the latest pre-election the candidate of the Concertación. His team was responsible for bringing you the latest news and his followers, but failed to appreciate the strategy that led to the generation of two accounts, so much so that did not differ greatly from each other and both spaces published virtually the same content. The "followers" became more than 4 000 in one and about 3 thousand in another.

You Tube www.youtube.com / freichile

The open space was highly exploited to display the entire visual material from campaign speeches, campaign commercials until closing. Like any channel that does a great user traction, the area of \u200b\u200bthe Coalition managed to place their banner with its isotype characteristic of the campaign. Managed to raise over 50 000 channel views and made a lot of interaction with people, something that can be seen in more than 300 comments that had the canal and the 300-odd subscribers.

Political Campaign Spots
Finally we bring you a compilation of campaign commercials Frei. The first is the poor and weak, the spot is a classic example of "video resume", which are displayed qualities, virtues or positive things did the politician in question. Usually not the effect you are looking for and can not persuade the electorate, much less a second round in which it is important to capture the vote of those who at first did not vote. When you make such generalized statements as to the candidate (Frei in this case) was the man who "reduced poverty by half", is simplified in a very rough relationship that voters know it is much more complex. The electorate requires direct and simple message, but it should not be "taken for a ride" because he understands that issues such as poverty reduction, there is a confluence of conditions, actions and events to make this possible.

is also the best spot Frei campaign called "It's not the same" with a catchy jingle that was armed to face the second round and sought to persuade voters who in the first instance of the other candidates voted for the left and center Ominanmi or Arrate.

The jingle is very catchy, beyond then, the results and the victory of Piñera, appear to have placated the motivating effect that tried to cause the spot. At the end it seems that yes was the same. " Check it out:

To see more videos of the electoral campaign of Chile and other countries access our Web Policy TV channel .