Francisco de Narvaez is perhaps the most used political Web 2.0 in the last election. In 2007, when he ran for governor of the province of Bu you in Aires, s orprendió a campaign in Second Life. From then on betting heavily on Web 2.0 with successes and failures, however following the recent legislative elections in Argentina, Francisco de Narvaez emerged as a candidate with more coming to the youth. The play of political marketing aho ra elected legislator was overwhelming as it had before important human and economic resources.
On a Web campaign could be seen the same situation. With a strong investment in the political campaign on the Internet, digital communication equipment Francisco de Narváez created distinct spaces that drew Web. The biggest failure was in no mome nt aimed at segmenting the electorate, a strategy that was instrumental in the campaign of Barack Obama in the U.S. and brought a very effective channel to the electorate and LLE gar the message to minorities. This was not the case because it took a while to develop some sites that were efficient in case of electoral situation (see the case nuestraboleta.com), there ot ros were implemented but did not produce traffic and interest and were in unproductive activities (see e case unidosenlaweb.com l).
was also seen a significant commitment in resources r used exclusively to build a digital computer which is remarkable. Assemble teams around campaign engaged to work only on Politics 2.0 is what should implement No candidates from now on. Political Marketing will increasingly need the e- Political Marketing.
digital equipment Francisco de Narváez attempted "to Caparo Web and positioning strategy for this tactic was implemented mu multiple sites. No pregnant go, not at all clear that this move of political marketing on the Internet was really effective and brought a final result that has justified many of the candidate sites. Surely less been reached and the election results would have been the same.
Below is a survey of the spaces digita them. The + and - web campaign of Francisco de Narváez:
www.miprimervoto.com
Aimed at young people who would vote for the first time, the site was advertised as saying: "In three minutes grass doubts on how to vote." There are explained in briefly and concisely all about how to vote on a number of items.
www.meayudas.com
space aimed to motivate people to participate by registering on the page and entering your details and up some expression of commitment. It is unclear if they sought to get some action other than the electorate, rather than to generate a proprietary database p ara the same season and for use in the future. If the latter was the target site must have been very e fectivo.
www.unidosenlaweb.com
Another site aimed at young people which published news proselytizing activities and incorporating a forum for discussion and participation, although with little intervention: the theme "Young People who want to grow" was the one who had the most participation with 28 postings and theme "Proposals" where they could get to see the feedback to the citizen as ide to generate as had only 3 postings.
www.serfiscal.com
The call for tax to control the counting of Feedback was one of the main both Stolbizer Narvaez as to address the structure of the Peronist party apparatus. The space also featured a Test to see how much sa Bias of the electoral process, a move which also used the Civic Agreement and Social. Without doubt one of the best actions to encourage citizens to participate and engage in the electoral process.
www.nuestraboleta.com
The site showed the list of candidates ballot and it was a very effective action to remove doubts as the site was developed from the termination of the distribution of ballots for a suspected apocryphal candidate Fernando Narvaez and distributed to confuse the electorate. An action nr or to ask and effective permitted or circumvent the problem of false ballots and complemented or with the distribution of ballots in the streets.
www.nuestraplataforma.com
Here you could find the Basis of Action Political and Electoral Platform, in too brief, very general explanations and poor, undeveloped how to implement these policies. result information or too low to be an election platform which should detail each of the actions to take. Dej air or a few ideas and the site is done or s nly to meet and demonstrate that has focused on building a working platform.
www.mibancavirtual.com
A site that incorporates its activity as a legislator. Friendly aesthetic, as most of the candidate sites, the page tries to be a kind of virtual office but not the amount of information which tend to have this kind of sites that it can be found at his personal website www. franciscodenarvaez.com.ar .
www.mapadelainseguridad.com
was the first of the spaces disseminated by the press and communications team. The site allows citizens who were insecure to make a complaint online by entering the crime and its location. This will display a map of the province of Buenos Aires with a record of the areas most affected by insecurity. The site was effective in positioning and distribution being replicated by most media as a novelty. But the action posed a serious dilemma: If people ask politicians q ue seek security solutions, how a politician given to seek solutions to people and delegating responsibility the city for the fight? The reality is that people in this area and seeks guidance from the political commitment to take necessary and appropriate measures, not the reverse.
On the other hand, the space was filled with false allegations and jokes that did nothing but play down an issue as sensitive as insecurity, which speaks of an action or communication n irresponsible policy without having measured the possible consequences. Security is not an issue that can be resolved collaboratively but demands action to m s top-down part of the pol t ticos and then, from these ideas and actions, to work together with society.
On a Web campaign could be seen the same situation. With a strong investment in the political campaign on the Internet, digital communication equipment Francisco de Narváez created distinct spaces that drew Web. The biggest failure was in no mome nt aimed at segmenting the electorate, a strategy that was instrumental in the campaign of Barack Obama in the U.S. and brought a very effective channel to the electorate and LLE gar the message to minorities. This was not the case because it took a while to develop some sites that were efficient in case of electoral situation (see the case nuestraboleta.com), there ot ros were implemented but did not produce traffic and interest and were in unproductive activities (see e case unidosenlaweb.com l).
was also seen a significant commitment in resources r used exclusively to build a digital computer which is remarkable. Assemble teams around campaign engaged to work only on Politics 2.0 is what should implement No candidates from now on. Political Marketing will increasingly need the e- Political Marketing.
digital equipment Francisco de Narváez attempted "to Caparo Web and positioning strategy for this tactic was implemented mu multiple sites. No pregnant go, not at all clear that this move of political marketing on the Internet was really effective and brought a final result that has justified many of the candidate sites. Surely less been reached and the election results would have been the same.
Below is a survey of the spaces digita them. The + and - web campaign of Francisco de Narváez:
www.miprimervoto.com
Aimed at young people who would vote for the first time, the site was advertised as saying: "In three minutes grass doubts on how to vote." There are explained in briefly and concisely all about how to vote on a number of items.
www.meayudas.com
space aimed to motivate people to participate by registering on the page and entering your details and up some expression of commitment. It is unclear if they sought to get some action other than the electorate, rather than to generate a proprietary database p ara the same season and for use in the future. If the latter was the target site must have been very e fectivo.
www.unidosenlaweb.com
Another site aimed at young people which published news proselytizing activities and incorporating a forum for discussion and participation, although with little intervention: the theme "Young People who want to grow" was the one who had the most participation with 28 postings and theme "Proposals" where they could get to see the feedback to the citizen as ide to generate as had only 3 postings.
www.serfiscal.com
The call for tax to control the counting of Feedback was one of the main both Stolbizer Narvaez as to address the structure of the Peronist party apparatus. The space also featured a Test to see how much sa Bias of the electoral process, a move which also used the Civic Agreement and Social. Without doubt one of the best actions to encourage citizens to participate and engage in the electoral process.
www.nuestraboleta.com
The site showed the list of candidates ballot and it was a very effective action to remove doubts as the site was developed from the termination of the distribution of ballots for a suspected apocryphal candidate Fernando Narvaez and distributed to confuse the electorate. An action nr or to ask and effective permitted or circumvent the problem of false ballots and complemented or with the distribution of ballots in the streets.
www.nuestraplataforma.com
Here you could find the Basis of Action Political and Electoral Platform, in too brief, very general explanations and poor, undeveloped how to implement these policies. result information or too low to be an election platform which should detail each of the actions to take. Dej air or a few ideas and the site is done or s nly to meet and demonstrate that has focused on building a working platform.
www.mibancavirtual.com
A site that incorporates its activity as a legislator. Friendly aesthetic, as most of the candidate sites, the page tries to be a kind of virtual office but not the amount of information which tend to have this kind of sites that it can be found at his personal website www. franciscodenarvaez.com.ar .
www.mapadelainseguridad.com
was the first of the spaces disseminated by the press and communications team. The site allows citizens who were insecure to make a complaint online by entering the crime and its location. This will display a map of the province of Buenos Aires with a record of the areas most affected by insecurity. The site was effective in positioning and distribution being replicated by most media as a novelty. But the action posed a serious dilemma: If people ask politicians q ue seek security solutions, how a politician given to seek solutions to people and delegating responsibility the city for the fight? The reality is that people in this area and seeks guidance from the political commitment to take necessary and appropriate measures, not the reverse.
On the other hand, the space was filled with false allegations and jokes that did nothing but play down an issue as sensitive as insecurity, which speaks of an action or communication n irresponsible policy without having measured the possible consequences. Security is not an issue that can be resolved collaboratively but demands action to m s top-down part of the pol t ticos and then, from these ideas and actions, to work together with society.
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