Government Communication on the Internet - Web Policy
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had the opportunity to perform in the framework of the IX Iberoamerican Communicators Summit 2010 as part of the table entitled "Government in Internet Communication." There he presented a paper under the same name and pointing to the need to install strategically implement tools Social Web Communication Plans governments and government agencies. Communication and Political Marketing on the Internet were recurring themes throughout the event attended by professionals from all Latin America and Spain.
Web The Policy Paper: Communication
Internet policy to governments and government agencies.
Revolutionary change is given on the possibility and the fact (because really happening) that Social Media Web 2.0 is causing a change in the behavior of the citizenry. With the emergence of social media comes the need to implement new strategies for open communication, while scenarios that were not covered by traditional means.
The big question is then how to get involved in communication Internet from the emergence of new tools for social interaction and the exponential growth in the use of these new channels?
To answer this question is very important to analyze the communication strategy is the government agency in order to define the best way to attach an Internet communication plan that includes implementing Web 2.0 tools actively.
A Web Communications Strategic Plan should pay more attention to be efficient and not so much to be effective, it is not the same. Being efficient can reach the result no matter what. By contrast, demand otherwise be efficient of concern, that of achieving the same result (the purpose of communicating) but using the best means to do so. The difference is in the How, not What.
Is it possible to incorporate Web 2.0 tools to government agencies?
"Government agencies can use the strategies and tactics to communicate Politics 2.0?
Think the idea of \u200b\u200b"portal" in a much more extensive.
- What is the website of a Government Agency?
- Portal Is it just tradition?
- Or Government Portal can also be your profile on Facebook?
- Or your profile on Twitter?
These new channels are transformed in the portals of government agency and therefore its image in the community, able to develop a digital identity itself.
All channels are transformed into a Government Agency Portal.
Some conclusions:
WHAT TO DO
Adaptation to environment: As people change their habits, government agencies and institutions must adapt to "new forms" not to lose touch with reality that seems to go another way, one in which public participation will be essential to understand and Organizational Management.
Take an active role: The important thing is to go to places where people are already gathered, the circles where they interact: INTERNET AND SOCIAL MEDIA. Take an active role in the communication process and go to where the public without waiting for it to access the portal from the body.
FOR WHAT TO DO
Deepen Message: Interconnect portals agencies with thematic blogs, annexed sites, social networking subscription tools (RSS feeds, newsletters, etc.). with each other to enhance communication and message.
maximize the publicity of Management: Implementing Channels 2.0 through its Social Media allows fans, more interest, get management support and keep the community informed about the actions that are carried out in a quicker and more direct. The incorporation of these tools improves corporate image because it shows the intention of sharing information and part of its activities with the community and generate feedback and dialogue between the followers of the spaces. In this way, wide dissemination and gives greater exposure to the management of government or government agency .
WHY IS THAT SO
Because more and more users choose Internet as an information channel but also as a means of communication, social interaction and entertainment (infotainment: means to satisfy needs to inform and entertain while .)
how to do it
Professional: there should be advice and web communication to work professionally in a Communications Plan to follow a strategy that is carried out by experts communication and internet communication specialists. Often make the mistake of believing that Internet communication is something that can administer and manage any. This is how people drift in other kinds of responsibilities in the run-time and lack of self-, left him behind. Therefore the contents are not renewed, and the die channels. For this reason we must think about the resources (both financial and human) to be applied and are essential to develop a communication plan on the internet. Thus
posts generate more and the government agency gain greater visibility and Position Internet. That will give a Digital Identity and will have a strong internet presence .
All channels are transformed into a Government Agency Portal.
Some conclusions:
WHAT TO DO
Adaptation to environment: As people change their habits, government agencies and institutions must adapt to "new forms" not to lose touch with reality that seems to go another way, one in which public participation will be essential to understand and Organizational Management.
Take an active role: The important thing is to go to places where people are already gathered, the circles where they interact: INTERNET AND SOCIAL MEDIA. Take an active role in the communication process and go to where the public without waiting for it to access the portal from the body.
FOR WHAT TO DO
Deepen Message: Interconnect portals agencies with thematic blogs, annexed sites, social networking subscription tools (RSS feeds, newsletters, etc.). with each other to enhance communication and message.
maximize the publicity of Management: Implementing Channels 2.0 through its Social Media allows fans, more interest, get management support and keep the community informed about the actions that are carried out in a quicker and more direct. The incorporation of these tools improves corporate image because it shows the intention of sharing information and part of its activities with the community and generate feedback and dialogue between the followers of the spaces. In this way, wide dissemination and gives greater exposure to the management of government or government agency .
WHY IS THAT SO
Because more and more users choose Internet as an information channel but also as a means of communication, social interaction and entertainment (infotainment: means to satisfy needs to inform and entertain while .)
how to do it
Professional: there should be advice and web communication to work professionally in a Communications Plan to follow a strategy that is carried out by experts communication and internet communication specialists. Often make the mistake of believing that Internet communication is something that can administer and manage any. This is how people drift in other kinds of responsibilities in the run-time and lack of self-, left him behind. Therefore the contents are not renewed, and the die channels. For this reason we must think about the resources (both financial and human) to be applied and are essential to develop a communication plan on the internet. Thus
posts generate more and the government agency gain greater visibility and Position Internet. That will give a Digital Identity and will have a strong internet presence .
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