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Politics 2.0, where do you? - Web Campaign in Uruguay

Uruguay passed a new election and therefore could be seen throughout the entire campaign none of the three main political parties were interested in developing a serious work on the internet. Each candidate will be spent online, but to be obviously not enough.

Open channels of communication on the Internet and can not communicate properly with the public is a big mistake. But the Web campaign was riddled with errors or lack of real work on the communication spaces that were opened. This is what was observed in the social environment that used both the Frente Amplio, as the National Party or Colorado. In all three cases it was observed a certain lack of professionalism.

analyzing the campaigns of each candidate we can see that neither candidate gave him so much importance to the Internet, at least not developed a political campaign work 2.0 in depth. The importance of Internet in the campaign is given by the work shown in the websites of the candidates and how each force party (Frente Amplio, Partido Nacional, Partido Colorado) joined its communications strategy to social media to develop a political marketing campaign online.

Overall spaces and channels were poorly developed, with few followers and almost did not encourage citizen participation. It is generally observed that the feedback in the channels was almost nil, with very few user reviews.

look at each case:

Jose Mujica - Frente Amplio
www.frenteamplio.org.uy
www.pepetalcuales.com.uy

work would have been the weakest in terms of Internet marketing campaign. Web page design Frente Amplio has something old, stiff, out of 2.0 style. Link to his channel on YouTube and had a space where you can listen to podcasts statements from presidential candidate of the Frente Amplio in different pre-election events. The site added to the little work on the construction of the network of contacts by 2.0 channels shows little interest in making an online campaign. There is a blog of Mujica called "Pepe as he is" very simple that does not integrate channels such as YouTube, Twitter, Flickr or others. Used


Facebook: Pepe Mujica page with the paltry number of 1,458 fans. Apparently this space, as others have in the Web was created by supporters as it has no direct access from your blog or from the party's front page. Furthermore, his profile has 1,743 staff members in touch while its candidate for vice president, Danilo Astori, has more fans than the actual Mujica: 3,779.
page Mujica-Astori has 2,108 members. Don Pepe Mujica

Mujica-Astori Astori


You Tube: Unfortunately Front Channel Large is not used and not only fails the visual identification of the site by not having its own template, but it does not show his followers, has about 59 little video uploads and no space for users to make comments. Frente Amplio


TV Twitter: is an account created with your name, but seems not to be official texts in their tweets. Moreover, according to what is seen, Mujica still more people than they are with it, something very rare for a candidate on the campaign.

Luis Lacalle - National Party (Blancos)
www.lacalle.com.uy

The work of political marketing and internet communication is focused on the correct website and developed a very interesting work on Facebook that is used as the primary platform for networking, support, supporters and fans. It should be noted the number of followers achieved this way, perhaps the greatest achievement of his campaign 2.0. Used


Facebook: page Lacalle - Larrañaga has 21,739 supporters and Luis Lacalle has 12,461 fans. Luis Alberto Lacalle


You Tube: The Lacalle channel Qki bears his name and shows no template design work as well as followers of the channel. Furthermore, the space has just 18 comments from users.
QkiTV

Twitter: has its own template design space but has only 42 followers and just 28 tweets, a paltry number in full campaign.
Qki2009


Pedro Bordaberry - Colorado Party
www.vamosuruguay.com.uy















Page Colorado Party candidate is perhaps the best work from the conceptualization of social media and which has far better design. Used


Facebook: PEDRO + HUGO page has 2,012 supporters and Pedro Bordaberry has 3,711 fans.
HUGO PEDRO Pedro Bordaberry


You Tube: has its own channel called "Let's go with Peter." Its development is very limited, with little visual identity that relates to their political party, only 58 subscribers, and only 17 comments. The most viewed video has 3.026 views and is called "Acts of the 10, PEDRO HUGO +" which shows a pre-election schedule of events.
PEDROBORDABERRY

Twitter: with a template design own microblogging space has only 64 tweets, something unthinkable during the election campaign. But the flaws are deepened further when there is a total of only 35 followers.
PedroBordaberry


CAMPAIGN JINGLES
Finally we extend the campaign jingles of the three political forces that sought to excite different musical styles to his people. With successes in some cases and little feeling in others.

Bordaberry Reggaeton
Peter says that no one is silent and will be an honest president. "An honest president, go with Pedro" is the chorus of the jingle "unofficial" they say, and belongs to the group "Rap Power". Former Vice President (2000-2005) of Uruguay and internal Colorado Party candidate, Luis Hierro López, criticized him harshly for being a subject that has "a very populist point but fascist expressions", referring to the term "chief "for the figure of Bordaberry.

of QKI Cumbia
"Security with QKI lives better," says the letter of this "cumbion" mix of cumbia and reggaeton. "THE DANCE OF QKY" at the initiative of young people from all lists that support the National Party candidate.

Pepe with people and murga
Composed Martin Tabaré Yamandú and Cardozo with the voices of the popular Catalina Agarrate murga. Definitely the most catchy campaign jingle.

Brent Corrigan Freevids

Agencies 2.0

Social networks seem to have the most prominent and leading role in recent times regarding the new proposals that are generated in the world the Internet. The networks are already thousands, but of course some like Facebook, YouTube, Flickr and Twitter are now protruding above the rest. Reality dictates that people are choosing these social networks to interact, to connect with strangers or reconnect with old acquaintances, but also to follow the lives of other people, friends and relatives.

In this new communications paradigm, which ultimately is shaping a new society, there is the emergence of new ways to build bilateral relations and ways of relating that are heard in this world of so-called Web 2.0 also involve enterprises, NGOs, civil associations, political parties and every institution that understands that there is a world of people that they should also be getting the message.

Logic dictates that if more and more people use social networks sec uramente any institution or organization wants to communicate its activities and its management should at least take them into account, and from there consider how best to incorporate these tools and can use them in your favor. In this regard, government agencies must analyze ar how to use different channels of Web 2.0 to show management. Undoubtedly the Web 2.0 is the easiest way to interact with the community, and for this reason is also effective as a communication channel to transmit the daily work, what might not always seen in the pages governmental institutions.

Rethinking Portal Government
Portal The concept of income as a web page into an organism mo government develops as a channel that is effective as information space but does not always meet with the attraction needed for the community are interested and enter this space regularly. Spaces are generally more rigid, structurally speaking, and also from the content that respect much more formal schemes. Web 2.0 allows these areas to complement government agencies have some other way that helps to deconstruct g January one more message following informal guidelines more flexible, just because of the philosophy of "sharing" and "interact" generating tools.

Portal The White House is a clear example to analyze. It is important to ask how you want to show the institution, whether the government house, a min istry, secretary or other government agency. So the concept of institutional portal is now virtually modified because the multiplicity of channels on the internet can generate different areas representative of the agency or entity, transforming them in various vehicle information to be transmitted on the management. Think the idea of \u200b\u200b"portal" more broadly would be interesting to ask:

What is the portal of a government agency?

Is it just this?:

















Or do this?:















Or this?:















From this approach is that it is important to be within the new paradigm posed by Web 2.0 and understand each communication channel as business card body. These new channels are transformed into the gates of government agency and therefore its image to the community:
















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