Without the obligations of its rivals, Marco Enríquez Ominami had little to lose and everything to gain when it was launched as an alternative. At just 36 years old and having to build your application from scratch after detached from the coalition, Ominami seemed to have a difficult path to travel. In June 2009 formalized his resignation from the Socialist Party to stand as independent candidate and in just six months achieved a position as rarely seen in our region has achieved the 20.13% of the vote.
Marco's message throughout the campaign, both online offline as focused on the emotional values, short speeches and a strong ideology. In addition, Enriquez Ominami became a phenomenon that grew in a few months thanks to an aggressive campaign from a solid work on the Internet and social networking. His outsider status coupled with a fresh speech, his astonishing youth and courage to face and Frei Piñera created a beacon of hope for real change. So managed to capture votes from those disillusioned with the coalition and those who do not look kindly to assume a right-wing candidate.
www.marco2010.com
Marco was a candidate who understood perfectly the domain of audiovisual and knew that their opportunities to grow in such a short time they were given in the mobilization of the electorate. His self as a candidate was strengthened by its strong Internet campaign where it led to the recruitment of followers and fans with a large transmission power and enthusiasm. That's how your page and social networking became the main channels of contact and communication with supporters. Without local campaign, Marco revolutionized the way of working to convene their meetings Twitter and while the mass media were focused on Piñera and Frei, he used the Internet to gain distribution and presence to a much lower cost. The rebound effect was immediate: his presence and popularity grew both on the Internet that the mass media began to pay attention. Marco Enríquez Ominami
eventually finished third without being able to enter the second round, but was established as the political leader with the greatest in Latin America and a leading reference for our region. He set up his platform from the Web 2.0-and not as a fashion-electoral situation, understanding the new processes of communication as the basis of a political project: "governments will XXI Century and Internet-based products, e-citizenship, e-health, e-learning, e-agriculture (Quote of the same candidate in his column: http://www.fayerwayer.com/2009/11/columna- frame-enriquez-Ominami to-a-chile-2-0 / ). Facebook
Beyond its official space, Marco won the support of young people flooding the network through more than 200 groups with your name created entirely by users, something never seen before. With over 50 thousand supporters of independent candidate were distributed by different groups, the message frame grew exponentially and strongly rooted in the age groups more politicized and younger.
Being part of the Concertación, Mark launched his presidential bid over the internet by uploading a video to YouTube and Facebook publishing the news:
Curiosities:
- He said political agenda is not the same as citizens and that the parties are speaking of things that the people are not interested. The isolation is having leaders and political parties was what inspired the citizen candidacy Ominami.
- Ominami causes for Facebook, which are added daily hundreds or thousands of citizens, are more relevant than the "causes" of political parties.
- 2.0 political party: after the election, his political party created in conjunction with their supporters and opened channels for citizen participation in democratic election the party's name as well as encouraging the collaborative production of your logo.
Marco Enríquez Ominami understood that he was to participate regularly in these Web 2.0 tools. If it is not recommended a politician is permanently in social networks to not neglect the more relevant issues related to their position or function, is a very positive aspect not fully delegate the entire task and technical advisors regularly participate in social media. The proper balance between work managed by professionals and a candidate's personal involvement is what gave more freshness, more humanism and grabbed his followers who saw in the flesh and blood Ominami a real candidate and not stiff.
