"An unbranded product is not sold." This phrase is often used in the marketing world to simplify a reality that ultimately ends up being far more complex. The brand offers distinctive properties to a product that succeeds thanks to them from the crowd managed to get the "plus" ensure that consumers recognize. Within brand ra It is found the name and logo but there are also design and symbols that characterize a product or a service. This is how we explain, making identification and differentiation while the competit ia.
But how do you create a brand 2.0?
Obama certainly thought about it: to generate a mark under Your Name re fully conceptualize the idea of \u200b\u200bWeb 2.0. The U.S. president was able to use Web tools to implement the policy but this in itself did not involve a novelty because there were other politicians who were already experiencing on the Internet.
What did he do if Obama different?
many Latin American politicians are trying to figure out the strategies and tactics applied to the tools offered by Web 2.0. Several leaders and ac est OTHERS ARE tuando and engaging trying to imitate actions on the Internet to be the "Obama Latino." No pregnancy rg forget something important: that Obama portrayed a model 2.0 not just use Facebook and Twitter, among others , but by opening up the field in a multitude of policy actions that embody the concept itself 2.0 and adjust the ways of doing politics, transforming it into an exercise in conjugated nt with the public. Web 2.0 means the community, and it generates a feedback between users lita possibility to share ideas, exchange thoughts, but also promotes values \u200b\u200bto learn to hear what the other has to say. This act of listening can, therefore, that multiple voices can express themselves, voicing their views on a topic. Undoubtedly showed that many Web 2.0 people had something to say and allowed to visualize a broad range of views expressed by the diversity that defines us as human beings years. Only by observing this plurality can begin to accept that another thinks differently.
Obama understood and offered a message for each of these multiple voices speaking to each audience specifically to make them feel they are important and His voice goes. That was how he opened his brand to be modified according to audience that was addressed by adapting their logos and symbols for each community. He opened his mark for each sector in this way message going from the candidate to voters but did not stay only in this.
His campaign went further, Obama opened the mark allowing citizens to take ownership of it. The result is that people felt they could all reap the benefits ings because they were all part of the Obama brand. Were overcome fears of "generating leaks", and took a flexible position that helped push Obama Brand legendary status. The failure of most political campaigns is that, instinctively, want to control every instance of the use of its name or logo, but the Obama campaign instead encouraged people to identify and put his trademark style. The most prominent example of this was "Artists for Obama", a group of designers who put their stamp on the Obama brand through original shirts and poster designs . The impact on the U.S. citizen was very strong but went beyond the U.S. borders to expand the rest of the world. Identification is something that reaches the depths of people, so it's important to give citizens the means to do so.
Portrait of Barack Obama created by Shepard Fairey became an icon of the campaign of the current U.S. president. Fairey is a graphic designer whose style takes elements of the political propaganda of the mid-twentieth century and making a special effort of the aesthetic components of the 60. His work offers a revival of political poster art designs of that era. Internet today can find an application created by Paste Magazine called Obamicon.Me . This is an online tool that transforms any digit photo to a poster of Obama as the basis for applying the color poster created by Shepard Fairey.
generated thousands of users and their image similar to the U.S. president, another example of how the brand Obama opened to citizens adopt as their own, meaning that users, thanks to the permissions that offers Web 2.0, is transformed into "prosumers", a mix of consumers and producers of information. politicians in Latin America are already in the race to use Web 2.0 but they still need to understand the difference between being on the Internet and 2.0 be a politician.
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