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2.0 The Policy proposes new rules of communication

Whether as part of a communication strategy for a campaign or a government administration, politicians must s find new ways to communicate better with citizens, not through the editorial filter represented in the traditional media, but directly to the message is not distorted. This is an gr challenge now must face the political and can be overcome if used correctly New Communication Technologies.

course the use of tools Web 2.0 allows this, as also otherwise well exposed to political leaders, who must understand the change of pa communications paradigm we are experiencing. One must understand that Internet 2.0 and its applications have operating mechanisms very different from the means t raditionally.

PRO led by Mauricio Macri, one of the most important actors in the upcoming legislative elections in Argentina on June 28, recently had problems with the creating fake sites because of campaigns against them. Among the sites are taking a major headache for more than one inside of PRO is an apocryphal Twitter page in addition to previous experience when something similar had happened with a Facebook profile of the Chief Mu nicipalities of City of Buenos Aires.

The case is a clear example that allows ana Lizar re actions and actions in the world of the Web 2.0. In fact, the response of campaign advisers PRO n or was the most successful because it limited to complain and try to contact companies, Twitter and Facebook in this case-for the Tsar carried claim and corresponding to be continued down the espacio falso. Marcos Peña, secr etario de Gobierno de la gestión macrista, dijo: “una vez que nosotros hacemos el reclamo ambas empresas tardan unos días en darlo de baja, con lo cual es difícil identificar a los culpables de la campaña sucia”.

Habría que preguntarse de que sirve realmente esta clase de reacción. ¿Sirve quejarse de lo que otras partes hacen con las herramientas de la Web 2.0? Esta regret and annoyance reaction does nothing to show some ingenuity on the part of politicians using the tools but it seems they are still far from understanding his philosophy.

This type of experience really become healers "slaps" for politicians who use the Web tools 2.0. However, where there is crisis there is also opportunity, and be able to correctly interpret these experiences may yield valuable lessons that can translate into benefits in the future to when making decisions and addressing the communication channels of the Internet.

2.0 policy states otherwise directed to efore politicians, who must understand the communication paradigm shift we are experiencing.

The use of digital tools required to accept the re glas 2.0 gaming world is circumscribed by what the English call a "trade-off" or whether the situation involves a loss something in exchange for another benefit. For example, when the politician uses Faceboo k get exposed to great support from thousands of fans:

But it is also exposed to this:

However, after making serious work on Epolito, the most important result is collected is to obtain a direct dialogue with citizens, which in itself is the "modus operandi " of the Web 2.0. If a politician is not willing to tolerate this "round trip" much more direct and presented in such a way, Web 2.0 can be a real headache. But at the same time, not participate in these spaces and will at a disadvantage in the near future. Perhaps the politician should do something about it reading to understand that you can risk to tell you more in the face in return for influencing people directly.

statements Source: Clarín