Milena Velba Real Name'

The political marketing is increasingly directed to the senses

marketing strategies of political parties are incorporating new instruments increasingly surprised citizens. One of the most renowned was the use of Web 2.0 and new technologies in elections 2008 in the United States, which had its best so far. These instruments, those of Web 2.0-joined the world of politics to offer a different perspective of communication with people for several reasons: because they provide more interaction with greater voter participation, because it offers concrete possibilities to attract the interest of young people, because it is the fastest growing exponentially and because access is very affordable compared to other communication channels.

The image is very powerful, something found gorging, but for a while, all marketing activities are increasingly turning to consumer senses beyond the visual. In this way the companies were able to identify alternative channels to connect with their customers and to maximize their sales. Taking care of a product image, why not give other attractions that accompany it and allows it to reach more consumers? The companies were in flavors and fragrances direct access channel because they were the product of other values, giving it a stronger identity and distinguishing it from the competition.

In politics the same thing is happening with the passage of time new ideas are emerging to "reach out" to people. Focus on the senses of the voters seem increasingly important in campaigning and why some formats seem funny or even bizarre. But the strategy to permeate to a political party of a scent that gives an identity is an idea put into practice the Catalan Socialist Party launching her own perfume. The proposal to create a scent own party's main objective was to communicate with voters in a different way. It sought to capture the essence of the human and social values \u200b\u200btransmitted by the Socialist Party.

Historically, the most direct ways to distinguish between political parties, beyond ideologies and currents of thought have to do with their symbols, colors and flags. The logos of their badges and emblems fit them with identification that make it unique. The ways of characterizing the political parties were adding new symbols: music with hymns supporters and creative advertising seductive slogans. All of these badges will go directly to the human senses. The policy was increasingly emulating characteristics of the business world was improving sales strategies, seeking the most effective ways of connecting with people. companies perceived that he had to be linked from the senses and think the world of politics continues to lead the business practices to the country to check that they can get the same results . So it was from the Catalan Socialist Party decided to add its own aroma.

To the company generated fragrance, fragrance "expresses the shared values \u200b\u200bthat characterize the thinking of the Social Democrats." Perfumer Toni Alvarez tried to translate ideas of social justice, equality, progress and collective well-being "in a fragrance. The composition of the perfume is based on bergamot from Calabria and aromatic notes of spices, but also includes rose petals that convey feelings" noble and pure "and a note of patchouli, which encourages reflection, trust and understanding.

The" Social fragrance "was a major hit with the Catalan parliamentary groups and became a new and unusual method that seeks to capture an identity using olfactory sensory linking people.