Uruguay passed a new election and therefore could be seen throughout the entire campaign none of the three main political parties were interested in developing a serious work on the internet. Each candidate will be spent online, but to be obviously not enough.
Open channels of communication on the Internet and can not communicate properly with the public is a big mistake. But the Web campaign was riddled with errors or lack of real work on the communication spaces that were opened. This is what was observed in the social environment that used both the Frente Amplio, as the National Party or Colorado. In all three cases it was observed a certain lack of professionalism.
analyzing the campaigns of each candidate we can see that neither candidate gave him so much importance to the Internet, at least not developed a political campaign work 2.0 in depth. The importance of Internet in the campaign is given by the work shown in the websites of the candidates and how each force party (Frente Amplio, Partido Nacional, Partido Colorado) joined its communications strategy to social media to develop a political marketing campaign online.
Overall spaces and channels were poorly developed, with few followers and almost did not encourage citizen participation. It is generally observed that the feedback in the channels was almost nil, with very few user reviews.
look at each case:
Open channels of communication on the Internet and can not communicate properly with the public is a big mistake. But the Web campaign was riddled with errors or lack of real work on the communication spaces that were opened. This is what was observed in the social environment that used both the Frente Amplio, as the National Party or Colorado. In all three cases it was observed a certain lack of professionalism.
analyzing the campaigns of each candidate we can see that neither candidate gave him so much importance to the Internet, at least not developed a political campaign work 2.0 in depth. The importance of Internet in the campaign is given by the work shown in the websites of the candidates and how each force party (Frente Amplio, Partido Nacional, Partido Colorado) joined its communications strategy to social media to develop a political marketing campaign online.
Overall spaces and channels were poorly developed, with few followers and almost did not encourage citizen participation. It is generally observed that the feedback in the channels was almost nil, with very few user reviews.
look at each case:
Jose Mujica - Frente Amplio
www.frenteamplio.org.uy
www.pepetalcuales.com.uy
work would have been the weakest in terms of Internet marketing campaign. Web page design Frente Amplio has something old, stiff, out of 2.0 style. Link to his channel on YouTube and had a space where you can listen to podcasts statements from presidential candidate of the Frente Amplio in different pre-election events. The site added to the little work on the construction of the network of contacts by 2.0 channels shows little interest in making an online campaign. There is a blog of Mujica called "Pepe as he is" very simple that does not integrate channels such as YouTube, Twitter, Flickr or others. Used
Facebook: Pepe Mujica page with the paltry number of 1,458 fans. Apparently this space, as others have in the Web was created by supporters as it has no direct access from your blog or from the party's front page. Furthermore, his profile has 1,743 staff members in touch while its candidate for vice president, Danilo Astori, has more fans than the actual Mujica: 3,779.
page Mujica-Astori has 2,108 members. Don Pepe Mujica
Mujica-Astori Astori
You Tube: Unfortunately Front Channel Large is not used and not only fails the visual identification of the site by not having its own template, but it does not show his followers, has about 59 little video uploads and no space for users to make comments. Frente Amplio
TV Twitter: is an account created with your name, but seems not to be official texts in their tweets. Moreover, according to what is seen, Mujica still more people than they are with it, something very rare for a candidate on the campaign.
Luis Lacalle - National Party (Blancos)
www.lacalle.com.uy
The work of political marketing and internet communication is focused on the correct website and developed a very interesting work on Facebook that is used as the primary platform for networking, support, supporters and fans. It should be noted the number of followers achieved this way, perhaps the greatest achievement of his campaign 2.0. Used
Facebook: page Lacalle - Larrañaga has 21,739 supporters and Luis Lacalle has 12,461 fans. Luis Alberto Lacalle
You Tube: The Lacalle channel Qki bears his name and shows no template design work as well as followers of the channel. Furthermore, the space has just 18 comments from users.
QkiTV
Twitter: has its own template design space but has only 42 followers and just 28 tweets, a paltry number in full campaign.
Qki2009
Pedro Bordaberry - Colorado Party
www.vamosuruguay.com.uy
Page Colorado Party candidate is perhaps the best work from the conceptualization of social media and which has far better design. Used
Facebook: PEDRO + HUGO page has 2,012 supporters and Pedro Bordaberry has 3,711 fans.
HUGO PEDRO Pedro Bordaberry
You Tube: has its own channel called "Let's go with Peter." Its development is very limited, with little visual identity that relates to their political party, only 58 subscribers, and only 17 comments. The most viewed video has 3.026 views and is called "Acts of the 10, PEDRO HUGO +" which shows a pre-election schedule of events.
PEDROBORDABERRY
Twitter: with a template design own microblogging space has only 64 tweets, something unthinkable during the election campaign. But the flaws are deepened further when there is a total of only 35 followers.
PedroBordaberry
CAMPAIGN JINGLES
Finally we extend the campaign jingles of the three political forces that sought to excite different musical styles to his people. With successes in some cases and little feeling in others.
Bordaberry Reggaeton
Peter says that no one is silent and will be an honest president. "An honest president, go with Pedro" is the chorus of the jingle "unofficial" they say, and belongs to the group "Rap Power". Former Vice President (2000-2005) of Uruguay and internal Colorado Party candidate, Luis Hierro López, criticized him harshly for being a subject that has "a very populist point but fascist expressions", referring to the term "chief "for the figure of Bordaberry.
of QKI Cumbia
"Security with QKI lives better," says the letter of this "cumbion" mix of cumbia and reggaeton. "THE DANCE OF QKY" at the initiative of young people from all lists that support the National Party candidate.
"Security with QKI lives better," says the letter of this "cumbion" mix of cumbia and reggaeton. "THE DANCE OF QKY" at the initiative of young people from all lists that support the National Party candidate.
Pepe with people and murga
Composed Martin Tabaré Yamandú and Cardozo with the voices of the popular Catalina Agarrate murga. Definitely the most catchy campaign jingle.
Composed Martin Tabaré Yamandú and Cardozo with the voices of the popular Catalina Agarrate murga. Definitely the most catchy campaign jingle.
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