Social networks seem to have the most prominent and leading role in recent times regarding the new proposals that are generated in the world the Internet. The networks are already thousands, but of course some like Facebook, YouTube, Flickr and Twitter are now protruding above the rest. Reality dictates that people are choosing these social networks to interact, to connect with strangers or reconnect with old acquaintances, but also to follow the lives of other people, friends and relatives.
In this new communications paradigm, which ultimately is shaping a new society, there is the emergence of new ways to build bilateral relations and ways of relating that are heard in this world of so-called Web 2.0 also involve enterprises, NGOs, civil associations, political parties and every institution that understands that there is a world of people that they should also be getting the message.
Logic dictates that if more and more people use social networks sec uramente any institution or organization wants to communicate its activities and its management should at least take them into account, and from there consider how best to incorporate these tools and can use them in your favor. In this regard, government agencies must analyze ar how to use different channels of Web 2.0 to show management. Undoubtedly the Web 2.0 is the easiest way to interact with the community, and for this reason is also effective as a communication channel to transmit the daily work, what might not always seen in the pages governmental institutions.
Rethinking Portal Government
Portal The concept of income as a web page into an organism mo government develops as a channel that is effective as information space but does not always meet with the attraction needed for the community are interested and enter this space regularly. Spaces are generally more rigid, structurally speaking, and also from the content that respect much more formal schemes. Web 2.0 allows these areas to complement government agencies have some other way that helps to deconstruct g January one more message following informal guidelines more flexible, just because of the philosophy of "sharing" and "interact" generating tools.
Portal The White House is a clear example to analyze. It is important to ask how you want to show the institution, whether the government house, a min istry, secretary or other government agency. So the concept of institutional portal is now virtually modified because the multiplicity of channels on the internet can generate different areas representative of the agency or entity, transforming them in various vehicle information to be transmitted on the management. Think the idea of \u200b\u200b"portal" more broadly would be interesting to ask:
What is the portal of a government agency?
Is it just this?:
Or do this?:
Or this?:
From this approach is that it is important to be within the new paradigm posed by Web 2.0 and understand each communication channel as business card body. These new channels are transformed into the gates of government agency and therefore its image to the community:
Post related: Governmental enter the Web 2.0
0 comments:
Post a Comment