Dr. Michael Hannahan went to the headquarters Moses Institute of Buenos Lebensohn Aires to give a seminar on "Organization and Financing of Political Campaigns: Obama's experience in 2008." Hannahan is a prominent political consultant and professor at the University of Massachusetts who worked on the last U.S. election campaign to bring Barack Obama to the White House. Hannahan
conference began recounting experiences pers onal and were limited to the American democratic system and distinguished from ours by example with clear allusions to the financing options that politicians in either site. In the United States do not finance political parties to their candidates, so they are the ones who bus car should roads to conduct their campaigns financially. "The difference between the democracies is given by how each country carries out campaigns" Hannahan said.
In the United States, the fastest way to define a path and a political project are given by the spaces offered by the Democratic and Republican, mainly because people quickly associate ideas and values \u200b\u200bdefined in their imagination. Republican party relates to the "lower taxes" or "reducing government spending, and the Democratic Party is associated with the" welfare and the welfare "or the" redistribution of income. "However, according to Dr. Hannahan, the differences are not so great, because both parties share ideas which in themselves are general for both sides: for example," the Republican Party also defines social assistance programs ". So where's the difference between Republicans and Democrats?" The main difference lies in the rhetoric that handles every game, "said consultant with . That's when it is essential to work on the message to be issued by defining a series of questions:
- Why you? Why
- now?
- Why do not they?
Inmates For Dr. Michael Hannahan, from all points of view Barak Obama to better resolve the answers to these questions to the electorate. Not only did the presidential campaign, but also on the internal front of Hillary Clinton, who had a very advantageous position for his power to influence intra-party politics and also because of their economic power that allowed him to lead a major campaign proportions.
What was the difference that Obama did to Hillary Clinton? Why does not she? Why Obama
represented more change than she, including even from and appearance. While Hillary was a differential change in its genus, and is therefore received unconditional support from women, was still a Clinton. Beyond that prisoners were cerradÃsimas and Hillary could have won, for society Hannahan thought about it, to have for another four or eight more years for another Clinton. Had already happened with Bush.
Changing Obama was "more change" could be inferred, or even change deep, was represented by both the message and the messenger.
messages in the campaign Spots
In a series of campaign spots Hannahan presented during the conference, they could see clear examples of videos that were aimed at the same target, the citizens of the elderly. The messages were very different from each other. While in the spot Hillary Clinton's voice over a speaker talks about his accomplishments and what he did, Obama decided to tell his story in person, did not say he would do, but was opened to tell the story of his mother who died of cancer.
The presidential
The first thing to understand in every election is to know that this is the campaign.
What is the campaign theme?
Elections 2008, which resulted in the election of the first black president in U.S. history, was dealt with "change." The surveys indicated that over 80 percent of voters believed the country was on the road and quivocado. P or the first time since 1952, there were no candidates in each party who had served as president or vice president.
In 2004, the wars in Iraq and Afghanistan were important issues, was what was the campaign however, in 2008 all candidates, both within their home games on the road to the presidency, were presented as change agents. Usually it is the opposition party who requested the change. But here there was a different situation because in the presidential election, both parties (Democrats and Republicans) claimed to offer "change" instead of "more of the same."
Fundraising Issues related to fundraising fundarasing or Hannahan recommended that messages be more aggressive since who wants to raise is being directed at a target that is within the public or likely voters. All candidates have a true sector of fans who voted, it is they who must address messages to achieve more aggressive fundraising. Obama's case was particularly for the work that was carried forward from the new technologies, with Internet at the head, both to attract new donors and to achieve capture the interest of young voters. But for Michael Hannahan recovery achieved by the Obama people for his campaign and in the best interest of youth to reach out to the polls to vote had more to do with the charism of the Democratic candidate with the use of Internet and new technologies .
About
Internet "The Internet is an efficient way to go touch the door to people, but in reality is a new way of doing things that were already made," said Dr. Hannahan who said that its growth is due to the inefficiency of television and radio. Currently, with such an abundance of means for the political candidate is important to simplify the message. Internet allows you to return to the old ways of campaigning in which he spoke to people directly.
About Dr. Michael Hannahan
is a professor at the University of Massachusetts and a scholar of election campaigns. He devoted himself to researching the impact of the actions communication during political campaigns mainly on telephone calls and personalized emails. With a long track record of advising and consulting, which began in the 1980 campaign with Ronald Reagan, Michael Hannahan developed an extensive work in electoral campaigns. One of the last politicians who had their advice was Mary Jane Swift, Governor of Massachusetts .
0 comments:
Post a Comment