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Policy 2.0 in the Conversation Prism

Political marketing has his eye on the internet, wonderful tools and benefits that may provide from now on. But like a love affair, the first steps seem to be cautious because even becoming known to the counterparty. Many are encouraged and incorporated into the game, but think about a strategy of how to apply them in day to day.

The dilemma goes elsewhere and lies in whether to start seeing the Internet as the center of the communication strategy or policy. Referring to this, Mr Joseph Ardaiz Fernandez wrote an interesting post about . Emphasizing this way, that is very hard to think the world of political communication aside tools Web 2.0, and supporting the idea that all politicians should start reamer political marketing strategies by placing focus Internet first, to be within the Web what to analyze in the first instance is the space where the conversation occurs. Since we see a diagram showing the number of tools that can be found on the Internet we must create mechanisms to operate on those spaces might be more helpful to give our message and that, in the medium and long term, bring benefits that can be measured in terms of results.

So if you decide to be inserted into the 2.0 world of politics one must ask: what will I do with these tools? What will I use and why? Should incorporate all possible tools? The strategy to be armed, plausible modifications relative ions in the passage of time, you should consider what spaces Web 2.0 where there are talks of which is important to be a participant.

Brian Solis, a leading PR (public relations) of Silicon Valley, fielded a Conversation Prism pretending to be a lively representation of Social Media to be transform and evolve as services and conversation channels emerge, fuse, and dissipate. On the Web 2.0 have to work as in many disciplines in which the motivation, the shape and direction is driven by consumers, and should understand that participating in online conversations is critical to compete in the future.

The Conversation Prism Solis seeks to give a Streo furniture in a chart on how to move the conversation online between the most popular communities and illustrate interconnected to the Social Web. The landscape of social tools, services and networks are changing at the same time of rapid change or addition of new players.

What if I am not in the Conversation Prism ? You probably wonder why many politicians. If that conversation is taking place in the Web and I'm not there to see and hear, is as if they actually occurred?

Unfortunately, for those who prefer to "turn a deaf ear" to ignore it will not cease to exist, beyond what he thinks the politician, talk about it is giving on the Web , with or without your presence.

be in the center of the Conversation Prism is essential, whether listening and watching what is said or participating in the spaces. So the politician should be in the middle of the prism to have a full view of the map that conforms Web 2.0 and able to operate on those spaces which we are interested in joining the conversation.

Sometimes when you are listening and watching what happens in some of these areas, determine strategies and different forms of participation for each channel. These decisions may be subject to the general plan of political communication or the characteristics and culture that identifies each space.

The results within social media can be more effective the more knowledge you have of them, which in short, has the same principles of social interaction that occur in the offline world or physical.

For the same reason in the world of politics 2.0, as in traditional politics, relations between people is the largest currency trading. This is how politicians need to build political communication strategies to know how we are going to get involved in the Conversation Prism Social Media and Web 2.0.

One of the things to understand is that by arming the political marketing strategy, Internet must play a central role, but primarily on the plan.