In the following years, companies increase their investments in advertising over the Internet. The LatinBrands agency president, Adolfo Dammert, reported that in 2010 only 3% of the investment is geared to that environment.
argued that low percentage reflects the fact that digital media are hardly measurable, and after the crisis of the years 2008 and 2009, advertisers prefer a known way to ensure they reach the consumer properly.
"Advertisers are investing in television are sure they reach the consumer, while in digital media to reach consumers believe but are not sure, and in a highly competitive situation, they prefer play safe, "he said.
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