Sunday, September 26, 2010

Invitation Asking People To Pay For Themselves

Twitter in Politics: tweets styles


















Tool The bird is usually one of exceptional use for politicians and officials who want to make known their management, comment on current issues, turn his political thinking, to share things with people, among others. The truth is that few political leaders before opening his account at Twitter stop to think what will communicate there in that space and How will. O When twitter: they will often, regularly ... and this immediately leads us to consider, or otherwise, who is the other side to receive our tweetts; to our fans.

Some politicians do not realize how heavy it can render times - especially in campaign-the "want to publish it." This causes an adverse outcome to that intended originally to open an account at Twitter, who let him continue because they tolerate his inconsequential tweetts have nothing original to say.

Guidelines communication via Twitter
Politicians increasingly encourage the Twitter and even sometimes get neck-deep in arguments or fights with his opponents, falling in disqualification and up insult to his critics, or ridicule for fighting with everyone. This will encourage many times to say that Twitter does not dare to say in public and having no scheduled or intended to be done with that tool of communication, they fall into a few happy places. You could say that Twitter is the perfect tool to fit the personality of who handles it. If you look carefully some accounts of different policy can be determined that send part of his personality on Twitter as it is feasible to assess aspects of their mettle in the style of your tweets.

sometimes not measured or evaluated what could be the consequences of its 140 characters, converted to date in a real source of information for mass media at the time of raising public statements and make other way more "popular" as television or newspapers online. And what is also interesting to notice is that all these statements coming up in Twitter are indexed by search engines Google, with some tweets which can be placed online.

These issues are important to try to generate strategies that we open channels on the Internet, are social networks, audiovisual spaces, blogs, etc. Channel pattern is part of the work that makes better use of each space but based revenues is used to make medium and long term in terms of positioning on the internet and display that we intend to achieve.

But back to Twitter to see what the "style tweets" that are typically found on the web by politicians.

The Tribune style Tweet Policy
course Twitter is a tool for greater customization and therefore, if fully built by a politician, often conforms to the personality of it. This is how it is very useful for political chicanery, statements spicy, irony and an exchange of ideas unfriendly or aggressive tone.

Taking this posture of "political grandstanding" has as main drawback the power of reaction. That is, we must be willing to return the chicane, which is easy for the politician who handles your account personally, but not for those whose account is managed by advisers or technical equipment. Be prepared to know what and how to respond, but also with whom I will keep these virulent exchanges of opinion, because it is not the same as a minister to discuss with a benchmark opponent with each city or sympathetic opposition to it across online.

thing to note is that also runs the risk of permanent disqualification and that the braid with another politician in these ways show us the same way that a TV program or other setting. People are a little tired of this, because you can fight a bit somewhere, but you can not fight all the time everywhere.

Another detail to consider when twitter is the most important to my consideration, is that there are discussions that are background and are very difficult to carry out from this space . Mainly because Twitter, for its limitation to 140 characters, precludes a serious basis. When you start a discussion without attacks, but strong in the exchange of views and visions, usually ends up falling in aggression and the disqualification. Why does this happen? Often because of the same partners, but sometimes it is the tool, the Twitter platform, which does not allow more widespread to achieve a lift of speech is being taken forward. Then completed in the simplification of issues that require a deep analysis of at least an argument that includes an observation of greater richness and nuance. In an effort to win the argument is rounded, and so easy to fall into a reductionism that takes the blame, accusation and aggression toward the partner.

One of the most important political figures in Argentina fell in love with Twitter is the Chief of Staff's Office, Anibal Fernandez, who is one of the clear examples of "tribunero style."

eavesdropping on the Government of the City:












must understand that there will responses of both politicians and other people.
The same Anibal Fernandez got into a discussion that was hard to aggressive tones with journalist Alfredo Leuco. The insults continued for a while until completion in the ridiculous when it emerged that it was a twitterer posing for Leuco.

For this reason, if we adopt this Twit style, is also important to choose with whom let's keep our debates than 140 characters.
An official who fights with any "ordinary citizen" remains the best image and sometimes it's best not to respond to increpancias not to get to that point. For it is important to select who I'm going to "fight" and, of course, concerned confirm that person.

The style Tweet Home
not is that it's something bad or anything like it. However there is a fine line between having political issues facing the management and reporting for all his followers pebete that ate bologna for lunch during the session.

home style refers to reveal secrets of their personal lives and has ensured its success among those fans who want to see the side "more human "politician to speak in a vulgar. I mean, this is the aspect of" naive " or most banal of our political leaders, to get into their lives to meet personal issues in their daily lives. is part of what I call the "backstage" of politics and that undoubtedly is very interesting but provided it is clear what the limits of that content being dumped into the canal.

But talk followed minutiae is not good and can produce adverse effects on our fans or other users. The politician must be aware that it is good to know something of his private life but also both. Sometimes phrases are usually armed twitter few happy moments for the rest of the citizens, when Francisco de Narvaez said, after the disqualification of Argentina's World Cup in South Africa, something like that had fallen an illusion but there was still the illusion of change the country ... or something similar. You can imagine the amount of abuse he received via Twitter.





think
Internet communication means advertise, organize, and then manage in terms strategy that was decided for each channel.


The Agenda and Tweet
Management Undoubtedly Twitter is a useful tool to communicate the political agenda and especially to be able to spread governance. Demonstrate the day-to-day management may be interesting for citizens might be interested in what we do is being done, however there is a risk that a versatile tool like Twitter is subject to a simple act of excluding the relationship permanent press with people.

These tweets are very effective when complemented by other actions such as'm just linking to documents, to pictures that illustrate what is being said, notes and articles, videos, etc.. So when driving a twitter account in this regard is important that EFET tweets illustrate the day's agenda and that it can be deduced from the information we went twittering.


Sunday, July 4, 2010

Selling Charriol In Philippines

Internet Communication Policy Enriquez Ominami


















Without the obligations of its rivals, Marco Enríquez Ominami had little to lose and everything to gain when it was launched as an alternative. At just 36 years old and having to build your application from scratch after detached from the coalition, Ominami seemed to have a difficult path to travel. In June 2009 formalized his resignation from the Socialist Party to stand as independent candidate and in just six months achieved a position as rarely seen in our region has achieved the 20.13% of the vote.

Marco's message throughout the campaign, both online offline as focused on the emotional values, short speeches and a strong ideology. In addition, Enriquez Ominami became a phenomenon that grew in a few months thanks to an aggressive campaign from a solid work on the Internet and social networking. His outsider status coupled with a fresh speech, his astonishing youth and courage to face and Frei Piñera created a beacon of hope for real change. So managed to capture votes from those disillusioned with the coalition and those who do not look kindly to assume a right-wing candidate.

www.marco2010.com














Marco was a candidate who understood perfectly the domain of audiovisual and knew that their opportunities to grow in such a short time they were given in the mobilization of the electorate. His self as a candidate was strengthened by its strong Internet campaign where it led to the recruitment of followers and fans with a large transmission power and enthusiasm. That's how your page and social networking became the main channels of contact and communication with supporters. Without local campaign, Marco revolutionized the way of working to convene their meetings Twitter and while the mass media were focused on Piñera and Frei, he used the Internet to gain distribution and presence to a much lower cost. The rebound effect was immediate: his presence and popularity grew both on the Internet that the mass media began to pay attention. Marco Enríquez Ominami

eventually finished third without being able to enter the second round, but was established as the political leader with the greatest in Latin America and a leading reference for our region. He set up his platform from the Web 2.0-and not as a fashion-electoral situation, understanding the new processes of communication as the basis of a political project: "governments will XXI Century and Internet-based products, e-citizenship, e-health, e-learning, e-agriculture (Quote of the same candidate in his column: http://www.fayerwayer.com/2009/11/columna- frame-enriquez-Ominami to-a-chile-2-0 / ). Facebook


Beyond its official space, Marco won the support of young people flooding the network through more than 200 groups with your name created entirely by users, something never seen before. With over 50 thousand supporters of independent candidate were distributed by different groups, the message frame grew exponentially and strongly rooted in the age groups more politicized and younger.

Being part of the Concertación, Mark launched his presidential bid over the internet by uploading a video to YouTube and Facebook publishing the news:



Curiosities:
  • He said political agenda is not the same as citizens and that the parties are speaking of things that the people are not interested. The isolation is having leaders and political parties was what inspired the citizen candidacy Ominami.
  • Ominami causes for Facebook, which are added daily hundreds or thousands of citizens, are more relevant than the "causes" of political parties.
  • 2.0 political party: after the election, his political party created in conjunction with their supporters and opened channels for citizen participation in democratic election the party's name as well as encouraging the collaborative production of your logo.












Marco Enríquez Ominami understood that he was to participate regularly in these Web 2.0 tools. If it is not recommended a politician is permanently in social networks to not neglect the more relevant issues related to their position or function, is a very positive aspect not fully delegate the entire task and technical advisors regularly participate in social media. The proper balance between work managed by professionals and a candidate's personal involvement is what gave more freshness, more humanism and grabbed his followers who saw in the flesh and blood Ominami a real candidate and not stiff.

Thursday, June 3, 2010

Licence Kay To Virtual Plastic Surgery

Internet Communication Policy found in the Communicators Summit

Government Communication on the Internet - Web Policy
View more presentations from Web Policy Consulting. Political Web

had the opportunity to perform in the framework of the IX Iberoamerican Communicators Summit 2010 as part of the table entitled "Government in Internet Communication." There he presented a paper under the same name and pointing to the need to install strategically implement tools Social Web Communication Plans governments and government agencies. Communication and Political Marketing on the Internet were recurring themes throughout the event attended by professionals from all Latin America and Spain.

Web The Policy Paper: Communication
Internet policy to governments and government agencies.

Revolutionary change is given on the possibility and the fact (because really happening) that Social Media Web 2.0 is causing a change in the behavior of the citizenry. With the emergence of social media comes the need to implement new strategies for open communication, while scenarios that were not covered by traditional means.

The big question is then how to get involved in communication Internet from the emergence of new tools for social interaction and the exponential growth in the use of these new channels?

To answer this question is very important to analyze the communication strategy is the government agency in order to define the best way to attach an Internet communication plan that includes implementing Web 2.0 tools actively.

A Web Communications Strategic Plan should pay more attention to be efficient and not so much to be effective, it is not the same. Being efficient can reach the result no matter what. By contrast, demand otherwise be efficient of concern, that of achieving the same result (the purpose of communicating) but using the best means to do so. The difference is in the How, not What.

Is it possible to incorporate Web 2.0 tools to government agencies?
"Government agencies can use the strategies and tactics to communicate Politics 2.0?

Think the idea of \u200b\u200b"portal" in a much more extensive.
  • What is the website of a Government Agency?
  • Portal Is it just tradition?
  • Or Government Portal can also be your profile on Facebook?
  • Or your profile on Twitter?
These new channels are transformed in the portals of government agency and therefore its image in the community, able to develop a digital identity itself.

All channels are transformed into a Government Agency Portal.


Some conclusions:

WHAT TO DO
Adaptation to environment: As people change their habits, government agencies and institutions must adapt to "new forms" not to lose touch with reality that seems to go another way, one in which public participation will be essential to understand and Organizational Management.

Take an active role: The important thing is to go to places where people are already gathered, the circles where they interact: INTERNET AND SOCIAL MEDIA. Take an active role in the communication process and go to where the public without waiting for it to access the portal from the body.

FOR WHAT TO DO
Deepen Message: Interconnect portals agencies with thematic blogs, annexed sites, social networking subscription tools (RSS feeds, newsletters, etc.). with each other to enhance communication and message.

maximize the publicity of Management: Implementing Channels 2.0 through its Social Media allows fans, more interest, get management support and keep the community informed about the actions that are carried out in a quicker and more direct. The incorporation of these tools improves corporate image because it shows the intention of sharing information and part of its activities with the community and generate feedback and dialogue between the followers of the spaces. In this way, wide dissemination and gives greater exposure to the management of government or government agency .

WHY IS THAT SO
Because more and more users choose Internet as an information channel but also as a means of communication, social interaction and entertainment (infotainment: means to satisfy needs to inform and entertain while .)

how to do it
Professional: there should be advice and web communication to work professionally in a Communications Plan to follow a strategy that is carried out by experts communication and internet communication specialists. Often make the mistake of believing that Internet communication is something that can administer and manage any. This is how people drift in other kinds of responsibilities in the run-time and lack of self-, left him behind. Therefore the contents are not renewed, and the die channels. For this reason we must think about the resources (both financial and human) to be applied and are essential to develop a communication plan on the internet. Thus

posts generate more and the government agency gain greater visibility and Position Internet. That will give a Digital Identity and will have a strong internet presence .


















To read the full paper press ac to .