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Internet Communication Policy found in the Communicators Summit

Government Communication on the Internet - Web Policy

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had the opportunity to perform in the framework of the IX Iberoamerican Communicators Summit 2010 as part of the table entitled "Government in Internet Communication." There he presented a paper under the same name and pointing to the need to install strategically implement tools Social Web Communication Plans governments and government agencies. Communication and Political Marketing on the Internet were recurring themes throughout the event attended by professionals from all Latin America and Spain.

Web The Policy Paper: Communication
Internet policy to governments and government agencies.

Revolutionary change is given on the possibility and the fact (because really happening) that Social Media Web 2.0 is causing a change in the behavior of the citizenry. With the emergence of social media comes the need to implement new strategies for open communication, while scenarios that were not covered by traditional means.

The big question is then how to get involved in communication Internet from the emergence of new tools for social interaction and the exponential growth in the use of these new channels?

To answer this question is very important to analyze the communication strategy is the government agency in order to define the best way to attach an Internet communication plan that includes implementing Web 2.0 tools actively.

A Web Communications Strategic Plan should pay more attention to be efficient and not so much to be effective, it is not the same. Being efficient can reach the result no matter what. By contrast, demand otherwise be efficient of concern, that of achieving the same result (the purpose of communicating) but using the best means to do so. The difference is in the How, not What.

Is it possible to incorporate Web 2.0 tools to government agencies?
"Government agencies can use the strategies and tactics to communicate Politics 2.0?

Think the idea of \u200b\u200b"portal" in a much more extensive.

• What is the website of a Government Agency?
• Portal Is it just tradition?
• Or Government Portal can also be your profile on Facebook?
• Or your profile on Twitter?

These new channels are transformed in the portals of government agency and therefore its image in the community, able to develop a digital identity itself.

All channels are transformed into a Government Agency Portal.


Some conclusions:

WHAT TO DO
Adaptation to environment: As people change their habits, government agencies and institutions must adapt to "new forms" not to lose touch with reality that seems to go another way, one in which public participation will be essential to understand and Organizational Management.

Take an active role: The important thing is to go to places where people are already gathered, the circles where they interact: INTERNET AND SOCIAL MEDIA. Take an active role in the communication process and go to where the public without waiting for it to access the portal from the body.

FOR WHAT TO DO
Deepen Message: Interconnect portals agencies with thematic blogs, annexed sites, social networking subscription tools (RSS feeds, newsletters, etc.). with each other to enhance communication and message.

maximize the publicity of Management: Implementing Channels 2.0 through its Social Media allows fans, more interest, get management support and keep the community informed about the actions that are carried out in a quicker and more direct. The incorporation of these tools improves corporate image because it shows the intention of sharing information and part of its activities with the community and generate feedback and dialogue between the followers of the spaces. In this way, wide dissemination and gives greater exposure to the management of government or government agency .

WHY IS THAT SO
Because more and more users choose Internet as an information channel but also as a means of communication, social interaction and entertainment (infotainment: means to satisfy needs to inform and entertain while .)

how to do it
Professional: there should be advice and web communication to work professionally in a Communications Plan to follow a strategy that is carried out by experts communication and internet communication specialists. Often make the mistake of believing that Internet communication is something that can administer and manage any. This is how people drift in other kinds of responsibilities in the run-time and lack of self-, left him behind. Therefore the contents are not renewed, and the die channels. For this reason we must think about the resources (both financial and human) to be applied and are essential to develop a communication plan on the internet. Thus

posts generate more and the government agency gain greater visibility and Position Internet. That will give a Digital Identity and will have a strong internet presence .

To read the full paper press ac to .

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Internet Policy Development Policy

Communication Internet policy progressed largely through the active use of social media. Has led to the use of different tools like social networks, blogs, wikis complement the work conducted portals or web pages that are relegated in time if, as of today, do not have a way of networking through these instruments.

But the use of social networks should generate another framework much more active policy. One principle should be to generate initiatives on implementing web 2.0 tools to work for development.

For this reason it is necessary that the people involved in the development work involved in the world of politics 2.0 to create interactive spaces that help strengthen social work. The analysis of the potential or disadvantages that may have these tools in this field is still matter of debate. Especially since the use of social networking and other applications rely heavily on the Internet, the type of connectivity and accessibility to equipment. But starting with the development of programs for developing Web 2.0 means an important step in trying to ensure that advanced technologies will serve to narrow the gap in access to ICTs, rather than extending it further. Following

this thought, in recent years carried out a initiative called "Web 2.0 for development" (Web 2.0 for development) that focuses on how to use the participatory approach to relationship management and organizing strategies of networks between people or professionals interested in development work. In this context stakeholders can easily relate to each other, access information, produce and post content and redistribute writings of others.

generation digital inclusion programs
Social inclusion is also inclusion, because Social Media generate new forms of socialization that can not remain indifferent. The development of policy action plans to allow access to ICT is very important to avoid isolation of a technological nature of today but it will eventually turn into a social type.

The active incorporation of new trainers who can educate themselves on social networks and Web 2.0 enables then to move to those geographical locations where access is low and can transmit that knowledge. In turn, we must encourage the development through knowledge-sharing workshops for trainers and ICT trainers who live and work in an environment where bandwidth is limited.

The role they are beginning to have social networks in terms of participation of civil society provides a special challenge in terms of instruction and preparation of trainers who can pass that knowledge on to people.























Social networks not only encourage participation but who can give voice to people who do not have and for some reason were excluded, but also help develop new patterns of work and exchange of information. Access to their use is essential to avoid being relegated but also provides tools that, through this social interaction in the digital, they can assemble working groups to take forward actions in the territorial field. The aim is to amalgamate forces of nature and technology group achieved the social empowerment.

Development socail 2.0, online social policy, Internet policy development

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Internet Communication: the new political campaign web search

's often associated with a political communication strategy design a stunning logo, write an attractive campaign slogan and develop a political spot or a catchy jingle. But these are only tools that will help us to forward the ballot to the citizens.

The strategy is part of a pre-defined tactics that will be implemented in the Communication Plan of the political leader. This is an inductive process in which the politician, with his team of advisers, should define the purpose of his political project. To do so, address the question: What want to communicate?

The answer to this question is crucial to define the way in which he will direct a communication plan. It sometimes happens that the politician has defined his project, but do not know which way to communicate. It is responsible for consulting with specialists in different areas such as media consultants, journalists and communication specialists to help spread the mass media management or activity carried on.

Makers press companies, agencies and politicians also are responsible for overcoming internal barriers to achieve the means for a statement an activity or new content becomes publishable. Then typically collect-a-trophy as the news media came in a sampler where you can see how many times I made notes on the radio, on TV or how many press releases were processed in news articles.

The information is at:

Political => Media => Citizen

However, the emergence of Internet together to the so-called Social Media Web 2.0 able to break that pattern.

media change, customs also
Blogs were the first tool that transforms reality by generating a new procedure in obtaining the information from journalists. Today, many journalists use blogs as sources of specialized information to develop subsequent articles published in the newspaper. On several occasions, to manage data and information specific and targeted bloggers manage to get deeper into niche topics. In this way, often with the latest information and maintain a key role to provide relevant data and information.

Similarly, many companies are able to see the bloggers on new products coming to market today is that companies, whose main interest is to know that people think (as consumers) on his various articles, and competition- require the information it obtains a blog through the comments and criticisms postit or negative-of the followers of these spaces.

What does this mean? What people are providing valuable information about tastes, habits, behavior and opinions as never before had.

companies understand how to capitalize on this situation.

POLITICAL STRATEGY AND MANAGEMENT
Political leaders must do the same: using the Internet as a political tool.

As a means in itself, the Internet provides a range of possibilities to get in touch with citizens to communicate their message to spread its management, etc. But of no use if it develops a strategy for online communication accompanying or coupling to the General Plan Communication, if you have one.

The aim of articulating the comuncación online to offline, is that they are not unrelated to each other and that can achieve the same message to deliver consistently. Yet here is when it happens the first uncertainty: How online communication work?

Any politician can have a personal web page just as anyone can issue a press release. The difference in the success will be that, beyond issuing a press release, which means to send the material will be of interest to lift the information and then disseminate it.

With political communication on the internet it is the same, we can not be happy to upload a web page and see what happens. Must be maintained, administered through the continual introduction of new content and responding to feedback from Social Media.

Through Management is achieved the success of e-marketing as only managing political discussions of Web 2.0 is done to measure the number of followers, increase user traffic, increase subscriptions to the e-mail campaigns, marketing and distributing amplify content on other sites.

CENTRALIZED INTERNET COMMUNICATION
The Social Web tools are changing the way people behave. A clear example is the emergence of Google Reader, a tool that, through feeds online media, we can subscribe to the news that most interest us for us to go directly without having to search. The Users no longer look for the news but they seek to users.

The emergence of the Internet in conjunction with the emergence of Social Media (Web 2.0) manage to break the scheme Political => Media => Citizen . Or at least, what should I do if the tools are used in the right way.

If you think about beginning to communicate through an Internet strategy will be convenient to centralize our work on the website. The aim is to cause or force them to be the media who are interested in seeking political information for it (through their media advisers) do not have to go knocking on the door to the media. Why go to the media when they can come to me?

The idea is interesting to analyze, but not with this approach is to abandon the work of the press, on the contrary it is intended that the two formats are complementary. Just as journalists navigate the Web researching blogs to develop their content in the media, the chances of lifting information from a politician will be greater if you have a site with information updated on an ongoing basis, if you have newsworthy content, statements on issues agenda, positioning on last-minute events, etc.

This also earns direct contact with citizens no longer have to access the media for information about the politician, but he can do by itself. Following this concept would work the information at:

Citizen => Political => Citizen

and Consulting in "Political Marketing should pay more attention to be efficient and not so much to be effective, it is not the same. Being efficient can reach the result no matter what. On the contrary, be efficient demand another kind of concern; of achieving the same result (the purpose of communicating) but using the best means to do so. The difference is in how, not what (communicate).

For this reason many politicians are on the Internet and social networks, but without asking why they are or how much they want to be.

Start thinking on the Internet and Social Media as political tools means rethinking some questions in reference to General Communication Plan of the political leader (again, if you have one).