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Internet Communication Policy Enriquez Ominami

Without the obligations of its rivals, Marco Enríquez Ominami had little to lose and everything to gain when it was launched as an alternative. At just 36 years old and having to build your application from scratch after detached from the coalition, Ominami seemed to have a difficult path to travel. In June 2009 formalized his resignation from the Socialist Party to stand as independent candidate and in just six months achieved a position as rarely seen in our region has achieved the 20.13% of the vote.

Marco's message throughout the campaign, both online offline as focused on the emotional values, short speeches and a strong ideology. In addition, Enriquez Ominami became a phenomenon that grew in a few months thanks to an aggressive campaign from a solid work on the Internet and social networking. His outsider status coupled with a fresh speech, his astonishing youth and courage to face and Frei Piñera created a beacon of hope for real change. So managed to capture votes from those disillusioned with the coalition and those who do not look kindly to assume a right-wing candidate.

www.marco2010.com














Marco was a candidate who understood perfectly the domain of audiovisual and knew that their opportunities to grow in such a short time they were given in the mobilization of the electorate. His self as a candidate was strengthened by its strong Internet campaign where it led to the recruitment of followers and fans with a large transmission power and enthusiasm. That's how your page and social networking became the main channels of contact and communication with supporters. Without local campaign, Marco revolutionized the way of working to convene their meetings Twitter and while the mass media were focused on Piñera and Frei, he used the Internet to gain distribution and presence to a much lower cost. The rebound effect was immediate: his presence and popularity grew both on the Internet that the mass media began to pay attention. Marco Enríquez Ominami

eventually finished third without being able to enter the second round, but was established as the political leader with the greatest in Latin America and a leading reference for our region. He set up his platform from the Web 2.0-and not as a fashion-electoral situation, understanding the new processes of communication as the basis of a political project: "governments will XXI Century and Internet-based products, e-citizenship, e-health, e-learning, e-agriculture (Quote of the same candidate in his column: http://www.fayerwayer.com/2009/11/columna- frame-enriquez-Ominami to-a-chile-2-0 / ). Facebook


Beyond its official space, Marco won the support of young people flooding the network through more than 200 groups with your name created entirely by users, something never seen before. With over 50 thousand supporters of independent candidate were distributed by different groups, the message frame grew exponentially and strongly rooted in the age groups more politicized and younger.

Being part of the Concertación, Mark launched his presidential bid over the internet by uploading a video to YouTube and Facebook publishing the news:



Curiosities:

• He said political agenda is not the same as citizens and that the parties are speaking of things that the people are not interested. The isolation is having leaders and political parties was what inspired the citizen candidacy Ominami.

• Ominami causes for Facebook, which are added daily hundreds or thousands of citizens, are more relevant than the "causes" of political parties.

• 2.0 political party: after the election, his political party created in conjunction with their supporters and opened channels for citizen participation in democratic election the party's name as well as encouraging the collaborative production of your logo.

Marco Enríquez Ominami understood that he was to participate regularly in these Web 2.0 tools. If it is not recommended a politician is permanently in social networks to not neglect the more relevant issues related to their position or function, is a very positive aspect not fully delegate the entire task and technical advisors regularly participate in social media. The proper balance between work managed by professionals and a candidate's personal involvement is what gave more freshness, more humanism and grabbed his followers who saw in the flesh and blood Ominami a real candidate and not stiff.

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Internet Communication Policy found in the Communicators Summit

Government Communication on the Internet - Web Policy

View more presentations from Web Policy Consulting. Political Web

had the opportunity to perform in the framework of the IX Iberoamerican Communicators Summit 2010 as part of the table entitled "Government in Internet Communication." There he presented a paper under the same name and pointing to the need to install strategically implement tools Social Web Communication Plans governments and government agencies. Communication and Political Marketing on the Internet were recurring themes throughout the event attended by professionals from all Latin America and Spain.

Web The Policy Paper: Communication
Internet policy to governments and government agencies.

Revolutionary change is given on the possibility and the fact (because really happening) that Social Media Web 2.0 is causing a change in the behavior of the citizenry. With the emergence of social media comes the need to implement new strategies for open communication, while scenarios that were not covered by traditional means.

The big question is then how to get involved in communication Internet from the emergence of new tools for social interaction and the exponential growth in the use of these new channels?

To answer this question is very important to analyze the communication strategy is the government agency in order to define the best way to attach an Internet communication plan that includes implementing Web 2.0 tools actively.

A Web Communications Strategic Plan should pay more attention to be efficient and not so much to be effective, it is not the same. Being efficient can reach the result no matter what. By contrast, demand otherwise be efficient of concern, that of achieving the same result (the purpose of communicating) but using the best means to do so. The difference is in the How, not What.

Is it possible to incorporate Web 2.0 tools to government agencies?
"Government agencies can use the strategies and tactics to communicate Politics 2.0?

Think the idea of \u200b\u200b"portal" in a much more extensive.

• What is the website of a Government Agency?
• Portal Is it just tradition?
• Or Government Portal can also be your profile on Facebook?
• Or your profile on Twitter?

These new channels are transformed in the portals of government agency and therefore its image in the community, able to develop a digital identity itself.

All channels are transformed into a Government Agency Portal.


Some conclusions:

WHAT TO DO
Adaptation to environment: As people change their habits, government agencies and institutions must adapt to "new forms" not to lose touch with reality that seems to go another way, one in which public participation will be essential to understand and Organizational Management.

Take an active role: The important thing is to go to places where people are already gathered, the circles where they interact: INTERNET AND SOCIAL MEDIA. Take an active role in the communication process and go to where the public without waiting for it to access the portal from the body.

FOR WHAT TO DO
Deepen Message: Interconnect portals agencies with thematic blogs, annexed sites, social networking subscription tools (RSS feeds, newsletters, etc.). with each other to enhance communication and message.

maximize the publicity of Management: Implementing Channels 2.0 through its Social Media allows fans, more interest, get management support and keep the community informed about the actions that are carried out in a quicker and more direct. The incorporation of these tools improves corporate image because it shows the intention of sharing information and part of its activities with the community and generate feedback and dialogue between the followers of the spaces. In this way, wide dissemination and gives greater exposure to the management of government or government agency .

WHY IS THAT SO
Because more and more users choose Internet as an information channel but also as a means of communication, social interaction and entertainment (infotainment: means to satisfy needs to inform and entertain while .)

how to do it
Professional: there should be advice and web communication to work professionally in a Communications Plan to follow a strategy that is carried out by experts communication and internet communication specialists. Often make the mistake of believing that Internet communication is something that can administer and manage any. This is how people drift in other kinds of responsibilities in the run-time and lack of self-, left him behind. Therefore the contents are not renewed, and the die channels. For this reason we must think about the resources (both financial and human) to be applied and are essential to develop a communication plan on the internet. Thus

posts generate more and the government agency gain greater visibility and Position Internet. That will give a Digital Identity and will have a strong internet presence .

To read the full paper press ac to .

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Internet Policy Development Policy

Communication Internet policy progressed largely through the active use of social media. Has led to the use of different tools like social networks, blogs, wikis complement the work conducted portals or web pages that are relegated in time if, as of today, do not have a way of networking through these instruments.

But the use of social networks should generate another framework much more active policy. One principle should be to generate initiatives on implementing web 2.0 tools to work for development.

For this reason it is necessary that the people involved in the development work involved in the world of politics 2.0 to create interactive spaces that help strengthen social work. The analysis of the potential or disadvantages that may have these tools in this field is still matter of debate. Especially since the use of social networking and other applications rely heavily on the Internet, the type of connectivity and accessibility to equipment. But starting with the development of programs for developing Web 2.0 means an important step in trying to ensure that advanced technologies will serve to narrow the gap in access to ICTs, rather than extending it further. Following

this thought, in recent years carried out a initiative called "Web 2.0 for development" (Web 2.0 for development) that focuses on how to use the participatory approach to relationship management and organizing strategies of networks between people or professionals interested in development work. In this context stakeholders can easily relate to each other, access information, produce and post content and redistribute writings of others.

generation digital inclusion programs
Social inclusion is also inclusion, because Social Media generate new forms of socialization that can not remain indifferent. The development of policy action plans to allow access to ICT is very important to avoid isolation of a technological nature of today but it will eventually turn into a social type.

The active incorporation of new trainers who can educate themselves on social networks and Web 2.0 enables then to move to those geographical locations where access is low and can transmit that knowledge. In turn, we must encourage the development through knowledge-sharing workshops for trainers and ICT trainers who live and work in an environment where bandwidth is limited.

The role they are beginning to have social networks in terms of participation of civil society provides a special challenge in terms of instruction and preparation of trainers who can pass that knowledge on to people.























Social networks not only encourage participation but who can give voice to people who do not have and for some reason were excluded, but also help develop new patterns of work and exchange of information. Access to their use is essential to avoid being relegated but also provides tools that, through this social interaction in the digital, they can assemble working groups to take forward actions in the territorial field. The aim is to amalgamate forces of nature and technology group achieved the social empowerment.

Development socail 2.0, online social policy, Internet policy development