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2.0 The Policy proposes new rules of communication

Whether as part of a communication strategy for a campaign or a government administration, politicians must s find new ways to communicate better with citizens, not through the editorial filter represented in the traditional media, but directly to the message is not distorted. This is an gr challenge now must face the political and can be overcome if used correctly New Communication Technologies.

course the use of tools Web 2.0 allows this, as also otherwise well exposed to political leaders, who must understand the change of pa communications paradigm we are experiencing. One must understand that Internet 2.0 and its applications have operating mechanisms very different from the means t raditionally.

PRO led by Mauricio Macri, one of the most important actors in the upcoming legislative elections in Argentina on June 28, recently had problems with the creating fake sites because of campaigns against them. Among the sites are taking a major headache for more than one inside of PRO is an apocryphal Twitter page in addition to previous experience when something similar had happened with a Facebook profile of the Chief Mu nicipalities of City of Buenos Aires.

The case is a clear example that allows ana Lizar re actions and actions in the world of the Web 2.0. In fact, the response of campaign advisers PRO n or was the most successful because it limited to complain and try to contact companies, Twitter and Facebook in this case-for the Tsar carried claim and corresponding to be continued down the espacio falso. Marcos Peña, secr etario de Gobierno de la gestión macrista, dijo: “una vez que nosotros hacemos el reclamo ambas empresas tardan unos días en darlo de baja, con lo cual es difícil identificar a los culpables de la campaña sucia”.

Habría que preguntarse de que sirve realmente esta clase de reacción. ¿Sirve quejarse de lo que otras partes hacen con las herramientas de la Web 2.0? Esta regret and annoyance reaction does nothing to show some ingenuity on the part of politicians using the tools but it seems they are still far from understanding his philosophy.

This type of experience really become healers "slaps" for politicians who use the Web tools 2.0. However, where there is crisis there is also opportunity, and be able to correctly interpret these experiences may yield valuable lessons that can translate into benefits in the future to when making decisions and addressing the communication channels of the Internet.

2.0 policy states otherwise directed to efore politicians, who must understand the communication paradigm shift we are experiencing.

The use of digital tools required to accept the re glas 2.0 gaming world is circumscribed by what the English call a "trade-off" or whether the situation involves a loss something in exchange for another benefit. For example, when the politician uses Faceboo k get exposed to great support from thousands of fans:

But it is also exposed to this:

However, after making serious work on Epolito, the most important result is collected is to obtain a direct dialogue with citizens, which in itself is the "modus operandi " of the Web 2.0. If a politician is not willing to tolerate this "round trip" much more direct and presented in such a way, Web 2.0 can be a real headache. But at the same time, not participate in these spaces and will at a disadvantage in the near future. Perhaps the politician should do something about it reading to understand that you can risk to tell you more in the face in return for influencing people directly.

statements Source: Clarín

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The political marketing is increasingly directed to the senses

marketing strategies of political parties are incorporating new instruments increasingly surprised citizens. One of the most renowned was the use of Web 2.0 and new technologies in elections 2008 in the United States, which had its best so far. These instruments, those of Web 2.0-joined the world of politics to offer a different perspective of communication with people for several reasons: because they provide more interaction with greater voter participation, because it offers concrete possibilities to attract the interest of young people, because it is the fastest growing exponentially and because access is very affordable compared to other communication channels.

The image is very powerful, something found gorging, but for a while, all marketing activities are increasingly turning to consumer senses beyond the visual. In this way the companies were able to identify alternative channels to connect with their customers and to maximize their sales. Taking care of a product image, why not give other attractions that accompany it and allows it to reach more consumers? The companies were in flavors and fragrances direct access channel because they were the product of other values, giving it a stronger identity and distinguishing it from the competition.

In politics the same thing is happening with the passage of time new ideas are emerging to "reach out" to people. Focus on the senses of the voters seem increasingly important in campaigning and why some formats seem funny or even bizarre. But the strategy to permeate to a political party of a scent that gives an identity is an idea put into practice the Catalan Socialist Party launching her own perfume. The proposal to create a scent own party's main objective was to communicate with voters in a different way. It sought to capture the essence of the human and social values \u200b\u200btransmitted by the Socialist Party.

Historically, the most direct ways to distinguish between political parties, beyond ideologies and currents of thought have to do with their symbols, colors and flags. The logos of their badges and emblems fit them with identification that make it unique. The ways of characterizing the political parties were adding new symbols: music with hymns supporters and creative advertising seductive slogans. All of these badges will go directly to the human senses. The policy was increasingly emulating characteristics of the business world was improving sales strategies, seeking the most effective ways of connecting with people. companies perceived that he had to be linked from the senses and think the world of politics continues to lead the business practices to the country to check that they can get the same results . So it was from the Catalan Socialist Party decided to add its own aroma.

To the company generated fragrance, fragrance "expresses the shared values \u200b\u200bthat characterize the thinking of the Social Democrats." Perfumer Toni Alvarez tried to translate ideas of social justice, equality, progress and collective well-being "in a fragrance. The composition of the perfume is based on bergamot from Calabria and aromatic notes of spices, but also includes rose petals that convey feelings" noble and pure "and a note of patchouli, which encourages reflection, trust and understanding.

The" Social fragrance "was a major hit with the Catalan parliamentary groups and became a new and unusual method that seeks to capture an identity using olfactory sensory linking people.